The Diffusion Of Innovation Theory Essay example

5403 Words Dec 5th, 2016 22 Pages
User Level Of the study participants interviewed, three fourths of them (n = 18) were regular, advanced users (Level Two), who not only used the HUB for teacher planning, but also to engage students in learning tasks. Five (21%) of them were Level One Users, who primarily used the HUB to access curriculum documents and teaching materials for their own use on a less frequent basis. The one non-user constituted 4% of the participants. Based on this user level as a microcosm of the district as a whole, it would be safe to assume that the user level had reached a “critical mass”, a term used by Everett Rogers in his diffusion of innovation theory meaning a level where enough adoption has taken place that the diffusion becomes self-sustaining (Rogers, 1995, 2003a). Using the HUB’s system-wide analytics, the district usage report indicated that during the same month that interviews took place (October, 2016), 89% of the district’s teachers were active users (logged on during the time frame indicated), and that 11% of all teachers were inactive (did not log on). Comparatively, 73% of campus administrators had logged on, with 27% of users being inactive. The table below reflects district-wide user status during the month of October.

Table 5. HUB User Status
HUB User Status Active Inactive Never Logged On
Teacher 89% 11% 0%
Administrator 73% 27% 0%
Student-HS 91% 3% 6%
Student-MS 62% 18% 20%
Student-ES 34% 10% 56%

With 89% of the district’s teachers being active users, the…

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