Essay The De Beers Diamonds By Cecil Rhodes

782 Words Oct 31st, 2016 4 Pages
Cecil Rhodes was a scammer. Advertisements by Cecil Rhodes have been known to be scams; this theory stimulated from several observers. This viewer watched the De Beers diamond ads continuously by the founder Cecil Rhodes and the (CSO) persuading and scamming men to make purchases to express their love. The De Beers diamonds created a visual image for advertising as an appeal for a metaphor of how a diamond gives value as a lifetime commitment to a potential or future wife by paying over value market price for an engagement ring. During this time the De Beers diamond cartel had smuggled millions of illegal diamonds into the market. In addition to replacing real diamond with moissanite and cubic zirconia at full price. By convincing the diamond miners to market their merchandise through the De Beers Central Selling Organization (CSO). This gave the De Beers full possession of the diamonds and the ability to restrict the supply of diamonds as well as raise diamond prices. The De Beers cartels had the power to control all monetary gain of the illegal trafficking of diamond sales. The De Beers ad promoted a misconception of false and misleading advertising. When seeing the ads the buyers see this sparkling diamond and go out to purchase a diamond ring. This was based upon an historical romantic tradition, such as a: display of love shown in Romeo and Juliet. This is causing woman to visually be enticed by an ideal of a diamond engagement ring and for the men to believe that…

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