Credibility is most often measured as a multidimensional construct ( Johnson & Kaye, 2002 ). Believability, fairness, accuracy, and comprehensiveness are four measures that have been utilized in studies assessing credibility perceptions ( Gaziano & McGrath, 1986 , Johnson & Kaye, 1998, 2002; Meyer, 1988; Newhagen & Mass, 1989 ).
Gaziano & McGrath (1986) explored the credibility of individual media and news media in general. People?s perception of the credibility of television and newspaper were almost the same but if they were forced to choose between the two, they were more likely to choose the television. Likewise, if people received conflicting versions of the same issue, they were more likely to believe the television version. Moreover,
Gaziano & McGrath (1986) explored the credibility of individual media and news media in general. People?s perception of the credibility of television and newspaper were almost the same but if they were forced to choose between the two, they were more likely to choose the television. Likewise, if people received conflicting versions of the same issue, they were more likely to believe the television version. Moreover,