Essay about The Beginner Guide On Google Adwords

1141 Words Jun 22nd, 2015 null Page
The Beginner 's Guide to Google Adwords

Did you know that Google makes 95% of its revenue from its advertising? We’re not talking traditional advertising or even SEO here, but rather the all-popular Google Adwords.

Adwords is perfect for those with an advertising budget, however big or small. The way it works is simple: you pay for a sponsored advert that is placed on Google search results - on a per click basis - and reel in the guaranteed traffic.

If you’re new to Adwords, it might seem a bit daunting at first, but don’t worry - I’m here to walk you through the process of setting up your first Adwords campaign for your business.

Registering & Getting Started

First things first: register with Adwords! Head to the Adwords website and click “Start Now”. Google will ask for your billing information, which will be used for your campaigns.

While walking through this guide, I’m going to use an example of a business. Let’s pretend I’m a Chicago-based accounting firm.

Once logged into Adwords, click on “Campaign”, followed by “Search Network Only” (this just means your ads will show up only on Google and its main partner sites).

On the next screen, give your campaign a name, then select “All Features”. Leave “Include search partners” checked.

Setting Up Your Bids

You’ll now be asked for your bid strategy, default bid and daily budget. Leave the bid strategy selected as “I’ll manually set my bids for clicks”. This gives you full control of your spending.…

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