NHS Anti-Smoking Campaign

The anti-smoking campaign presented by NHS (see fig. 1) clearly illustrates the severity of becoming addicted to smoking. Not only is it an addiction, but a habit that one cannot escape and will eventually be the death of that individual. Through use of scare tactic and logic regarding the outcome of fish whom become hooked, NHS construes a touchy and effective ad that delivers the harsh reality of cigarette smoking in order to save or help those potentially affected. The consequences of cigarette smoking is well known worldwide, but that doesn’t prove to speak volumes to those effected for the most part. Aside from its harmful effects on nearly every organ in the body, smoking causes a large number of diseases as well as reducing the general …show more content…
Through having the girl reeled around by her smoking habit, NHS elaborates on her need for tobacco and how even though it is harming her, she refuses to stay away from what is truly killing her. By using this emotional appeal, NHS amplifies their awareness and potential associates whom do not wish to become like her and offer help to change their ways. As implied by the image, addiction is hands down the reason why smokers cannot escape the uncontrollable wrath. Addiction is simply defined as the fact or condition in which one finds dependency on a particular thing, activity, or in this case, substance. What most fail to realize however is that dependency upon cigarettes comes by surprise and seems to be the only way to make the individual feel pleasant rather than weighed down again, creating an even bigger market for users who continue to purchase more to relieve their deflated emotions. Although smoking can calm its users and be their escape from discomfort, NHS makes it clear that the negatives far outweigh the positives. Statistics show that even those who ‘try’ smoking once usually return to use it again, which …show more content…
1) is simple; those hooked on anything rarely get away. Reasoning behind that is typical withdrawal symptoms, some of which are irritability, anger, fatigue, headaches and anxiety, yet the list drags on. Being hooked on cigarettes means that every hour or so, the blood-nicotine levels fall severely, at which point most briefly experiences withdrawal symptoms and choose to combat them with more cigarettes. By conveying their message through someone who is hooked via lip to a fishing line, NHS gives smokers an outside perspective on their addiction and how maybe it is more than psychological. For a fish to be attracted to bait is nothing more than biological and habitual, similar to that of an addicted smoker and their cigarettes. For a fish to simply not consume food is unheard of, much the same as a smoker. Through use of logical appeal, the author relates that addiction to actions of fish and how they will continually keep biting and being hooked, the only difference is that one can be helped from those tactics and that’s what they aim to offer. Likewise, a fish cannot be unhooked without help, so it only seems logical that someone similarly hooked on smoking needs help with quitting