One potential barrier for this campaign is influencing the audience to stop the use of hookah smoking. Every person has different styles and what may work for one might not work for the other. Generating a campaign that is equally appealing for both male and females is difficult because each one is attracted and influence by different triggers. Based on the available research done by health professional each hookah smoker displays varying reasons that motivate and influence the initiation of hookah smoking. Developing a message that influences the targeted audience based on motivations is necessary for the success of this campaign. Targeting the factors that motivate those who smoke requires extensive research and studies. This is why creating
