The 5 P's Of Sports Marketing
In the realm of sports marketing there are the five P’s that make up the marketing mix. These are product, price, promotion, public relations, and place. Each of these are vital for the marketing plan to be successful.
A product is any good service or idea. In this case, we are looking at the Gwinnett Braves logo and uniforms. When the Atlanta Braves organization decided to also name their AAA affiliate the Braves, it was very well thought out. The Gwinnett Braves have a logo and name to their major league organization it helps the casual fan recognize that they are a part of the Atlanta Braves organization. Since the Gwinnett Braves share the same mascot as Atlanta, they can use the same logo on the uniforms, with only the …show more content…
The cost of a ticket to a game or how much the consumer pays for a souvenir can fluctuate with the economy or other possible factors. Other factors with a baseball game are parking and concessions. While souvenirs and food or drink from the concession stand are not a necessity, they will be purchased a majority of the time especially if smaller kids are at the game. With baseball being a summer sport, beverages will often be purchased, as well.
Promotion is the way the product is presented to the customer. Many times baseball organizations will offer a fireworks show after a game or maybe a giveaway to help promote certain games. Bobbleheads are a popular giveaway; most of the time the organizations will use those as a promotion for midweek games to help boost attendance.
Public relations (PR) relates to current and future fans. PR works to manage a crisis that may occur during a game. If the team were to create new uniforms, they would help put together either a press conference to present them to the public. Public relations would also gather feedback from the fans to help make coming to the ballpark a great experience for …show more content…
The SWOT analysis is an instrument used for strategic planning while finding the competitive advantages. When a business or organization performs a SWOT analysis they are looking for strengths, weaknesses, opportunities, and threats. The strengths and weaknesses are internal while the opportunities and threats are external. For the data collected on the organization’s strengths and weaknesses to be effective, it should involve both customer and employee feedback. This can be done with focus groups or surveys. Opportunities and threats are affected by environmental data such as what is happening in the industry or with competitors of the organization being analyzed. After collecting the data, the ideas should then be turned into goal statements to improve the organization. Often when conducting a SWOT analysis the organization will identify a strength to work with an opportunity or to offset a weakness (Olsen, 2008). Companies or organizations will provide an opportunity to counter a threat in the environment. This analysis is represented as a chart in the marketing plan. The SWOT analysis will only work if the department performing the operation is completely