Swot for Gluten Free and Sugar Free Product Essay

792 Words Oct 17th, 2012 4 Pages
SWOT

Gluten free cereal
1.Strength
The production requires low costs and we can adopt technology from other companies. A gluten-free diet is used to be the treatment for celiac disease. People with celiac disease who eat gluten-free Kellogg’s cereal can be a relief of controlling the signs and symptoms and preventing complication.

2 . Weakness
In some severe cases, a gluten-free diet cannot relieve the disease that doctors might prescribe medicines to support the immune system. Moreover, ‘the risks involve not getting enough vitamins. As Kellogg’s gluten-free cereal are not enriched by such nutrients, like fiber and iron, people who follow this diet may have lower level of certain vitamins. Avoiding grains with rich vitamins may
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Many of the artificial sweeteners that are sold by the companies today contain potentially harmful chemicals which have long term consequences. Aspartame causes headaches and migraines with regular consumption over a period of time and increase the depression. Sucralose causes thymus glands to shrink (up to 40% shrinkage) and enlargement of liver and kidneys. As of now, Sucralose is deemed safe for consumption by most of the experts. On the other hand, Aspartame with innumerable claims of side effects needs to be taken off markets until it is proven to be completely safe(Yadavar, 2012). Artificial sweeteners don't work as a weight loss technique and zero calorie sugar substitutes increase weight gain(Kienlen, 2008).

3. Opportunity
According to a teaspoon guide to Australian breakfast cereals, Kellogg’s is among the highest amount of sugar and health nuts with some of the other entries in the worst 10. [pic] sources: http://www.howmuchsugar.com/resources/Documents/atp.pdf
Kellogg’s can reduce sugar to be the best 10.

4. Threats
There are existing and potential competitors in the marketplace. The brands are Carman, Lowan, Uncle Tobys, sanitarium, Special K. To be successful, Kellogg’s must reduce sugar to attract more consumers.

CSR Objectives
Corporate social responsibility is an essential part of Kellogg. ‘The commitment is to enrich and delight the world with the food and brands for all ages

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