Swot Analysis of Canon Inc. Essay

1129 Words Nov 12th, 2010 5 Pages
SWOT Analysis of Canon
SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is an important tool often used to highlight where a business or organisation is, and where it could be in the future. It looks at internal factors, the strengths and weaknesses of a business, and external factors, the opportunities and threats facing the business. The process can give you on overview of where the business, and the environment it operates in, is strategically. This is an important, yet to simple to understand, tool used by many students, businesses and organisations for analysis.
The following SWOT analysis looks at Canon which is operating in Technology industry. The analysis shows Canon's Strengths, Weaknesses, Opportunities
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This section will outline opportunities that Canon is currently facing.
• Looking at export opportunities is a way for Canon to raise profits.
• Changes in technology could give Canon an opportunity to bolster future success.
• Canon could benefit from expanding their online presence and making more money from online shoppers/internet users.
• Canon is in good financial position, which is an opportunity for them to explore in terms of investment in new projects.
• The growth of the Technology industry is an opportunity for Canon to grasp.
• New market opportunities could be a way to push Canon forward.
• As the economic climate improves, so do the opportunities for Canon.
• Canon has the opportunity to enter a niche market, gain leading position and therefore boost financial performance.
• Reaching out into other markets is a possibility for Canon, and a big opportunity.
• Grasping the opportunity to expand the customer base is something Canon can aim for, either geographically or through new products.
• Takeover and merger opportunities could be explored for Canon and used to acquire new customers, new resources and enter new markets.
• Forming strategic alliances and joint ventures is an opportunity for Canon to maximise profit and gain new business.
• Canon has a number of highly skilled staff, which is an opportunity for them to

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