Swot Analysis West Hollywood

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West Hollywood is a city in Los Angeles, California. West Hollywood is known for a variety of things, including the Sunset Strip, its large LGBT population and regular celebrity sightings. Since its earliest years, West Hollywood has earned a reputation for its nightlife and home to emerging artists in the entertainment industry. Based on the city’s history and current demographics, it is suitable for a new live entertainment venue to be established.
SWOT Analysis Strengths: One of the biggest strengths for a live entertainment venue is its location. The Sunset Strip in West Hollywood has a rich history of famous venues. West Hollywood and the surrounding Los Angeles area is considered the epicenter of the entertainment industry. Weaknesses:
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The population has decreased 3% within the last 10 years. The greatest population increase within the last three decades was between 1970 and 1980, where the population grew by 21.3% (Demographics. n.d.). Caucasians make up 84.2% of the overall racial demographic. Latinos make up 10.5%, Asians 5.4% and African-Americans 3.2%. According to the 2007-11 American Community Survey 5 Year Estimates, there are 10,429 foreign born residents in the City of West Hollywood (Demographics n.d.). The gender ratio is skewed male by 1.28 to 1, where the county ratio is close to 1 to 1 (Demographics. n.d.). 88.7% of West Hollywood residents are at least 25 years old. Approximately 50% of the residents are between 25 and 44 years old, and 26.94% are between 25 and 34. The median age in West Hollywood is 40. Only 5.2% of West Hollywood residents are 19 or younger. The median income in West Hollywood is $52,303 (Demographics. n.d.). With a population of over one third identifying as Lesbian, Gay, Bisexual, or Transgender, West Hollywood has become a leader of communities in showcasing how to protect and advocate for equal rights for the LGBT community (West Hollywood, California. n.d.). West Hollywood is one of the world’s top gay vacation spots for gay and lesbian travelers.


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