1- (1996) Nike hired Andrew Young, Atlanta mayor and U.S. ambassador to the United Nations, to asses working conditions in subcontractors’ plants around the world.
The intent of this strategy was regain credibility against the article published by Baskin (bad working condition, wage below the minimum salary, overwork) through an external advisor, a well-known person, mayor and member of the United Nations (upholder and promoter of human rights), and to show, disclosure the “real condition” of the workers from another point of view, also in order to get a better image of the brand Nike (considered by a part of the public opinion “the evil of the globalization”)
Results: Young was criticized because he wasn’t an independent auditor but hired…