4. PESTEL analysis is a tool for business analyses which helps the company to analize and predict the ongoing change in the political, economic, social, technological, legal and environmental parts of business.
The US government pressures Nike to move their manufacturing facilities from east Asia because of the abuse of workers there (Gotham, February 21, 2013). This political preasure may cause increase in the Nike prices and lowering the sales of their products. As Bradner (May 8, 2015) from CNN wrote: The Obama administration's view is that if lower-cost foreign labor makes Nike's shoes and athletic gear cheaper to make, that can mean more profits to plow into development efforts in Oregon, where the company says it employs 8,500 workers …show more content…
The company is tapping growth in these categories by providing innovative technologies such as Nike Free, Lunar, Flyknit and Dri-Fit, as well as leveraging partnerships with leading athletes such as Kobe Bryant and LeBron James.
Nike has always strived to make business acording to the laws.But according to Marc Bain (March 23, 2015), ''Nike is currently embroiled in three legal struggles, one over copyright and two over intellectual property, with massive implications for the brand’s reputation and bottom line.''The company is doing everything they can to ensure the verdicts are in their favour.
Nike has adapted and steered its innovation, production and manufacturing to an eco-friendly way. According to Sustainable innovation at Nike (2015):
Nike incorporates recycled polyester made from recycled plastic bottles into high-performance apparel and footwear. Plastic bottles are reclaimed and melted to produce new fabric, a process that reduces energy consumption by an estimated 30% compared to manufacturing virgin polyester. Since 2010, Nike has diverted more than two billion bottles from …show more content…
Asking our employees to do mini-interviews with our customers to get closer to them, find new needs and after all, create loyalty, we came across a problem. With the time given to make interviews, they didn't deliver anything useful. Using the McGregor's X theory we wanted to direct their behaviour to do better so In the end of the year, we could make an analysis which will include all the important factors affecting the business. In our case, all mini-interviews will show how the business got better or worse and according to the results, make a percentage that will be added or removed from the salary of the employees. On the other hand, using the Y theory we could motivate them by offering promotions to the best employes. According to Bloisi (2007), "if people could satisfy their personal goals by accomplishing organisational objectives, their greater productive energy would benefit
The US government pressures Nike to move their manufacturing facilities from east Asia because of the abuse of workers there (Gotham, February 21, 2013). This political preasure may cause increase in the Nike prices and lowering the sales of their products. As Bradner (May 8, 2015) from CNN wrote: The Obama administration's view is that if lower-cost foreign labor makes Nike's shoes and athletic gear cheaper to make, that can mean more profits to plow into development efforts in Oregon, where the company says it employs 8,500 workers …show more content…
The company is tapping growth in these categories by providing innovative technologies such as Nike Free, Lunar, Flyknit and Dri-Fit, as well as leveraging partnerships with leading athletes such as Kobe Bryant and LeBron James.
Nike has always strived to make business acording to the laws.But according to Marc Bain (March 23, 2015), ''Nike is currently embroiled in three legal struggles, one over copyright and two over intellectual property, with massive implications for the brand’s reputation and bottom line.''The company is doing everything they can to ensure the verdicts are in their favour.
Nike has adapted and steered its innovation, production and manufacturing to an eco-friendly way. According to Sustainable innovation at Nike (2015):
Nike incorporates recycled polyester made from recycled plastic bottles into high-performance apparel and footwear. Plastic bottles are reclaimed and melted to produce new fabric, a process that reduces energy consumption by an estimated 30% compared to manufacturing virgin polyester. Since 2010, Nike has diverted more than two billion bottles from …show more content…
Asking our employees to do mini-interviews with our customers to get closer to them, find new needs and after all, create loyalty, we came across a problem. With the time given to make interviews, they didn't deliver anything useful. Using the McGregor's X theory we wanted to direct their behaviour to do better so In the end of the year, we could make an analysis which will include all the important factors affecting the business. In our case, all mini-interviews will show how the business got better or worse and according to the results, make a percentage that will be added or removed from the salary of the employees. On the other hand, using the Y theory we could motivate them by offering promotions to the best employes. According to Bloisi (2007), "if people could satisfy their personal goals by accomplishing organisational objectives, their greater productive energy would benefit