Sun Tzu Art Of War And Management Analysis

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Register to read the introduction… One of these examples is the Jollibee and McDonalds contest. It may not be known to some Filipinos that Jollibee is a Filipino-owned fast food and that McDonald’s is a multinational fast food chain and a very formidable competitor for any fast food owner entering into a larger market. Sometime in the late 1970s, Tony Tan Caktiong, the owner of a small ice cream parlor in a lower- middle-class neighborhood here, learned that an American hamburger chain was coming to invade the Philippines. Worried that his store, which had just started selling burgers, might get floored by the new competition, Tan Caktiong, a Filipino of Chinese descent, took a leaf from the Chinese military tactician Sun Tzu: he flew to the United States to know his future enemy3. From the principles advocated by Sun Tzu, we shall note that by strengths, …show more content…
Because in this world, surviving isn’t enough, and standing on one’s ground is like suicidal. Fighting is the real deal. And by the looks of it, war is the only way to success. And just like war, the business industry is comprised of huge and powerful organizations – protagonists in their respective fields. One of these giants will have to take the lead and others will have to succumb to them. Nonetheless, this period is but a fleeting moment for the reason that business is a never ending battle. It may be wise to submit at times but a fool one will be if he be the first to quit. It’s the survival of the fittest. If success is one’s ultimate goal, then second place isn’t acceptable. This is the grounds why other competitors and players in the business field resort to deception, espionage, corruption and fraud. This may be second nature to them, when the price of victory is at stake. Comes now the moral and ethical issues concerned with business. It is up to the leader if he remedies corruption with corruption itself. Yet the principle of honesty is ever present. The application of this depends on the organization, not on the people who are advocating this

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