Strengths And Weaknesses Of Nucor

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Nucor’s Growing Presence Nucor is one of the largest steel manufacturer’s in the world. The corporations vision is to be a global leader in the steal manufacturing business (Gamble, Peteraf, & Thompson, Jr., 2015). The success of the company is attributed to several factors. Expanding product lines to offer customers a myriad of steel products. All while providing the highest quality steel products at a lower cost than competitors. They accomplish this by using state of the art technology to increase productivity in the most efficient ways. Just like all other steel manufacturer’s Nucor has had its difficult years. However, they took advantage of the bad years. During the economic crisis Nucor strategically acquired many competitors at a discounted price and built new plants to expand the market share (Gamble, Peteraf, & Thompson, Jr., 2015). This strategy proved to lucrative for Nucor.
SWOT Analysis
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The commitment to use state of the art technology in their plants helps lower costs of products and help produce products more efficiently. Nucor’s compensation packages and how they treat employees is another strength for the organization. A desirable workplace yields a low turnover rate and more profits for the company. Nucor’s growth strategy of creating new products, adding real estate inside the U.S. to capture more market share, and shifting to value-added products have generated great profits for the

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