Essay on Strategic Business Plan

2333 Words 10 Pages
Strategic plan for TAG Motorsports
Todd Guthrie
BUS/475
June 25, 2012
Becky Shokraii

Strategic plan for TAG Motorsports
The economy may not be conducive to opening a new business however; the need for a local motorcycle manufacturer and repair business outweighs the economic outlook. TAG Motorsports will open with a vision, mission, and values that determine the strategic direction of the organization. A SWOTT analysis, balanced scorecard initiatives, communication plan, and monitor and control measures, as well as recommended actions for improved corporate citizenship are included.
Mission of TAG Motorsports
TAG Motorsports is a locally owned motorcycle manufacturer and repair business. It will manufacture custom motorcycles
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The people that cultivate this culture are the owner and employees who believe: treat others as you wish to be treated. Be open, honest, and above reproach at all times. The organization will give back to the local community by sponsoring bike runs with the proceeds going to local nonprofit community based organizations that help the needy. The business will be run ethically, ensuring the work that is done is honest, needed, and performed as if the technician was working on his or her own bike. The partners that provide parts and supplies for the business will have the same principles and values as TAG Motorsports. The ownership will seek out businesses with the same values and ethics ensuring a seamless operation. These traits will emanate throughout the organization producing a culture and business that is sought out by perspective customers.
The owner and employees drive the strategic direction of the company. The belief that doing what is right and expected by the customer will differentiate the business from others that will do anything to make a profit. At TAG Motorsports being open, honest, and true to your customer and self will propel the business to the best in the west. The custom-built motorcycle is becoming extinct, at TAG Motorsports truly one off bikes are built. Customers are assured they have the original and will not see another

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