Starting Quarter 's Sales Goals Essays
And you’re not alone.
According to MarketingSherpa, “57% of B2B firms identify ‘converting qualified leads into paying customers’ as a top priority of their marketing-sales funnel.”
To gain more clients, focus your efforts on making small changes to your sales and marketing strategy. Minor improvements can lead to significant increases in your lead conversion rates.
But first, let me issue a disclaimer.
Lead conversion involves a systematic approach. There’s no magic bullet to convert every single lead. If that was the case, sales and marketing teams probably wouldn’t exist.
No matter what your sale funnel’s design looks like, your conversion process should include lead nurturing activities that continue to offer great content to your prospects.
That content should have them continually saying “yes” for every small action, like free ebook downloads and webinar signups.
In other words: You should be conditioning your lead to see your product’s value. So, when it’s time for the “big ask,” the individual won’t hesitate to purchase your product.
So, before you try any of the strategies below, do the upfront work of learning about your potential customer. That’s why teams create buyer personas.
When you’re ready, here’s the checklist that will help you earn more customers.
1. Social media isn’t just for promoting products.
There’s proof that social media drives traffic. But what about conversions?