Target Markets:
Just like any other company that offers a service or product for sale, Starbucks has a designated target market that they have to set out to go pursue and fulfill their needs. A target market can be described as a homogeneous group of customers to whom a company wishes to appeal to (Perreault, 2016, p. Chapter 2, page 32). Starbucks ' primary target market are men and women aged 25 to 40 (“Who Is Starbucks ' Target Audience?”, 2016). People who enjoy coffee, tea, and pastries are also a significant part of Starbuck 's target market. The group of adults account for almost 49% of its overall business. Customers happen to have a relatively high income, live in urban areas, have professional careers, and have a strong focus on social welfare. Their target market grows at about 3% rate every year. Starbucks appeals to this age group through its hip and contemporary design and its interior and exterior décor. Starbucks provides an atmosphere for their customers and making them feel valued because it is their target market when producing products. …show more content…
Starbucks is also a place where college students may come and hang out, meeting new people, and study and do their work. Starbucks tries to reach out to their younger audience with the intention to create a positive perception, which grows at about 4.6% each year. Children and teenagers ages 7 to 12 years old are also a large group of Starbucks ' target audience and they make up about 2% of Starbucks ' sales. Most of the time children come in with their parents to purchase a drink. Starbucks has a variety of products such as hot chocolate milk and many snacks that cater to those young children. Starbucks cater to many age groups where each person is taken into
Just like any other company that offers a service or product for sale, Starbucks has a designated target market that they have to set out to go pursue and fulfill their needs. A target market can be described as a homogeneous group of customers to whom a company wishes to appeal to (Perreault, 2016, p. Chapter 2, page 32). Starbucks ' primary target market are men and women aged 25 to 40 (“Who Is Starbucks ' Target Audience?”, 2016). People who enjoy coffee, tea, and pastries are also a significant part of Starbuck 's target market. The group of adults account for almost 49% of its overall business. Customers happen to have a relatively high income, live in urban areas, have professional careers, and have a strong focus on social welfare. Their target market grows at about 3% rate every year. Starbucks appeals to this age group through its hip and contemporary design and its interior and exterior décor. Starbucks provides an atmosphere for their customers and making them feel valued because it is their target market when producing products. …show more content…
Starbucks is also a place where college students may come and hang out, meeting new people, and study and do their work. Starbucks tries to reach out to their younger audience with the intention to create a positive perception, which grows at about 4.6% each year. Children and teenagers ages 7 to 12 years old are also a large group of Starbucks ' target audience and they make up about 2% of Starbucks ' sales. Most of the time children come in with their parents to purchase a drink. Starbucks has a variety of products such as hot chocolate milk and many snacks that cater to those young children. Starbucks cater to many age groups where each person is taken into