Sruthilaya Industries Case Study

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Sruthilaya Musicals (Lakshmana Goswamy)
1. Do you manufacture here?
The manufacturing takes place in Tanjavur. They manufacture and send it here, and then we assemble and add the parts, fix the keys, polish it and then sell them. We’ve been in this business since 1989. I came to Madras in 84, for export. I came here to export the instruments. During my first time though, we faced a huge loss. I decided to move to Chennai and get into this business. I had a store in Tanjavur and Trichy. I first got a loan and started my business, and developed it.
2. Tell us about the process of making instruments
Right now we use the bark of the pallamaram for making Veenas. We used the wood of another tree in the olden days, called mahalingamaram. But it
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Over the years, we’ve developed the Veena making process by using the suggestions we’ve received from customers all over the world. Every time we export one instrument, we receive feedback which we incorporate into the next one. Every Veena has a unique tone.
3. Is there a difference in sound between artificially produced and hand-made Veenas?
The Veenas crafted with our own hands can be replicated artificially, but it depends on the material used. We first used to make Veenas with fibre. The problem with that was the effect of the tone was mild. In an electronic Veena, even though we have facilities to product there, the originality in tone is lacking. For instance there are flutes made of original bamboo and other materials, but the sound of the initial one is much richer. The density of the wood influences the tone of the
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It’s been going for three generations; my grandfather, father and now me. Tanjavur is the hub for making Veenas. They make it 75% and then we make the melam, polish it. If the Veena is damaged, we service it fully. We don’t make it from scratch. If the Veena or parts of it are broiken, we find the approproiate parts and fix them.
2. What is the process of making a Veena
We’d first get the square feet of the wood required from the tree. We’d get the wood, and go to Shivagangai Poonga, where we’d create the shape and then design every part and join them. We’d then stitch the plastic and polish it. There are 3 sizes, small medium and big. We repair Veena, harmonium, violin, guitars, sitars and shruti boxes. Some people need help with changing strings. Some Veenas require lots of work, especially when they haven’t been used for decades. We service them fully and polish them. Some people bring their broken Veenas to us, we find the part to make tem complete.
With the harmonium, we fix the keys and polish them. In the violin, we fix the neck, fingerboard and the strings. Any major problem can be fixed.
3. Does one require technical knowledge and skill to do

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