Tropical Salvage is a private manufacturer of unique handcrafted furniture. The company handcrafts furniture primarily from hardwoods that have been salvaged hence the name Tropical salvage , or rediscovered. The company was founded in 1998 by Tim O’Brien taking advantage of the high rate of underemployed Javanese woodworkers (Marshall, Peifer and Ferrigno, 1). These woodworkers, who were highly skilled, coupled with the almost unlimited supply of non-virgin tropical timber from the environs around Indonesia became the foundation of the company. Tropical Salvage is headquartered in Portland, Oregon Mr. O’Brien creatively merged these resources that were available to him for the creation of distinctive furniture. The sale of these handcrafted
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Tropical Salvage also has an authentically differentiated position in the market. It has the goodwill of the community in which it does its manufacturing, which it cultivated through respectful observance of the local culture of the Javanese people of Indonesia. Additionally, it has an elaborate distribution system that facilitates the movement of its products from the place of manufacture to the warehouses where they are required prior to being sold in the North American market. With regard to corporate social responsibility, Tropical Salvage raises awareness for the conservation of bio-diverse ecosystems (Marshall, Peifer and Ferrigno, 9). To facilitate this, the company has strong ties to various environmentally conscious Non-Governmental Organizations that have brought valuable expertise and credibility to the operations of the …show more content…
An increasing number of people are adopting new lifestyles or making lifestyle changes to support environmental programs. Tropical Salvage products are becoming more popular because of this widespread change.
Technological Factors
Tropical Salvage is essentially a low-tech industry. Most of the production is done by a highly skilled human labor. Technological involvement is limited to aspects that cannot be facilitated via the aforementioned human labor.
Ecological Factors
Due to the nature of its business model, Tropical Salvage has not had any conflicts between its business strategy and the natural environment (Marshall, 186). It uses a variety of strategies in salvaging and may include recovering logs from lakes and rivers, mining entombed trees and demolishing bridges, boats and old buildings. Industry Environment (5-Forces Model)
Threat of
Tropical Salvage also has an authentically differentiated position in the market. It has the goodwill of the community in which it does its manufacturing, which it cultivated through respectful observance of the local culture of the Javanese people of Indonesia. Additionally, it has an elaborate distribution system that facilitates the movement of its products from the place of manufacture to the warehouses where they are required prior to being sold in the North American market. With regard to corporate social responsibility, Tropical Salvage raises awareness for the conservation of bio-diverse ecosystems (Marshall, Peifer and Ferrigno, 9). To facilitate this, the company has strong ties to various environmentally conscious Non-Governmental Organizations that have brought valuable expertise and credibility to the operations of the …show more content…
An increasing number of people are adopting new lifestyles or making lifestyle changes to support environmental programs. Tropical Salvage products are becoming more popular because of this widespread change.
Technological Factors
Tropical Salvage is essentially a low-tech industry. Most of the production is done by a highly skilled human labor. Technological involvement is limited to aspects that cannot be facilitated via the aforementioned human labor.
Ecological Factors
Due to the nature of its business model, Tropical Salvage has not had any conflicts between its business strategy and the natural environment (Marshall, 186). It uses a variety of strategies in salvaging and may include recovering logs from lakes and rivers, mining entombed trees and demolishing bridges, boats and old buildings. Industry Environment (5-Forces Model)
Threat of