Sonoma Wine Company Case Study
a. Your vision for the company
As the wine industry moves towards becoming more competitive in the professional beverage industry, it is my vision is for Sonoma Wine Company to become a multi-category supplier of alcoholic beverages by adding hand-crafted, small batch distilled spirits to our product portfolio. We will continue to focus on meeting trade demands while growing our branded objectives domestically and internationally. While strengthening brand loyalty by adding a wine club and visitor center with tasting rooms for both wine and spirits.
b. A Mission Statement
As an environmentally and socially conscious producer and marketer of wines of the highest quality and value, Sonoma Wine Company is dedicated …show more content…
Quality without compromise is our primary philosophy, at Sonoma Wine Company. We pride ourselves in providing our clients quality wines and spirits while maintaining value. We commitment to providing our clients excellent customer service, by working as a team to meet internal and external objectives, which is key in building long term relationships and repeat business.
d. Financial Objectives
Our primary financial focus for 2016 will be, increasing our revenue by 10% while significantly reducing material, shipping and personnel costs. We will design our processes with an eye toward lean efficiency and take advantage of economies of scale.
e. Strategic Objectives
Increasing physical resources and adding a cutting edge distillery will strengthen our market share, which is essential to continued relevance and growing our business. We will continue to better produce our products by using advanced technology and modern equipment and machinery. Developing a quality assurance program that addresses verifiable wine production standards will insure the highest quality product in our market segment.
2. External Analysis (10 points)
a. Define your …show more content…
Government monopolies of liquor stores and high tariffs are also commonly used as a political too around the world, because they can be implemented with ease and can be country specific.
Economic Conditions – Inflation and the rising costs of grapes and material from suppliers is a potential economic force for SWC. Increasing interest rates will also affect our economic sustainability and growth rate.
Sociocultural Forces – Consumers in our culture are value minded and expect quality, successful products will offer quality without compromising value. Business that cannot offer value along with quality will not last. Another factor is differences in cultural belief systems. As we increase international sales, we will encounter matters of cultural differences.
Technological Factors –
Environmental Forces –
Legal and Regulatory Factors – In the United States the Alcohol and Tobacco Tax and Trade Bureau (TTB) is responsible for enforcing the laws regulating alcohol production, importation, and distribution; as well as alcohol labeling and advertising.
i. Focus on the most significant components
c. Summarize the macro-environment
d. Discuss the five forces
Competition from rival sellers stem competitive jockeying and market maneuvering among industry