Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin. Guinness is seen as one of the most successful beer brands worldwide.
Guinness represents a huge market of food and beverages, it is consider as the best-selling alcoholic drink in Nigeria as at 2014. The company builds a strong competitive policy worldwide aimed to create a core of loyal supporters and compete on the national scale. Its opportunities are closely connected with product image and product range. In order To maintain a standard height, Guinness takes into consideration needs and wants of buyers their life style and preferences it analyzes perspectives opportunities and possible threats connected with stereotypes …show more content…
There are still some people who do not like the taste of the cola. So Guinness tries to provide some other taste of beer such as Origin beer. It can change the flavor in order to meet different taste of different people.
Marketing strategies and success factor leading to customer satisfaction.
Guinness has a target market for young adults, with great focus on maturity and its main aim is on traits of friendship and sharing happiness. It also target Pub goers and people who prefer beer, working individuals both male and female from upper middle class Guinness Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more than 190 countries and territories around the world and generates revenue of over 18 billion …show more content…
Most Guinness adverts today consist of high profile football players advertising their brand. They are narrowing their target market. On the other hand, the new Guinness Africa “Made of Black” advertising campaign launched last year in a collaboration of U.S., U.K. and African talent that celebrates black. It was conceived in the London office of ad agency Abbott Mead Vickers BBDO in London together with offices in Africa, the ad features African performers set to the beat
“Black is not a color. Black is an attitude. It’s a mindset, it’s a way of life,” the ad says.
One of the world’s most popular beer brands, the Irish dry stout is brewed in almost 60 countries and sold in more than 120. Annual sales total 850 million liters (1.8 billion
U.S. pints).
Guinness has also had a range of adverts starring various music artists both in Nigeria and abroad. The target audience for these is much younger; however, iconic artists such as Kanye West hold universal appeal.
Guinness is very welcomed in the Nigeria Market and it’s the leading brand in the Beer Market, even its Non-alcoholic Malta Guinness is leading among most beverages in
Guinness represents a huge market of food and beverages, it is consider as the best-selling alcoholic drink in Nigeria as at 2014. The company builds a strong competitive policy worldwide aimed to create a core of loyal supporters and compete on the national scale. Its opportunities are closely connected with product image and product range. In order To maintain a standard height, Guinness takes into consideration needs and wants of buyers their life style and preferences it analyzes perspectives opportunities and possible threats connected with stereotypes …show more content…
There are still some people who do not like the taste of the cola. So Guinness tries to provide some other taste of beer such as Origin beer. It can change the flavor in order to meet different taste of different people.
Marketing strategies and success factor leading to customer satisfaction.
Guinness has a target market for young adults, with great focus on maturity and its main aim is on traits of friendship and sharing happiness. It also target Pub goers and people who prefer beer, working individuals both male and female from upper middle class Guinness Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more than 190 countries and territories around the world and generates revenue of over 18 billion …show more content…
Most Guinness adverts today consist of high profile football players advertising their brand. They are narrowing their target market. On the other hand, the new Guinness Africa “Made of Black” advertising campaign launched last year in a collaboration of U.S., U.K. and African talent that celebrates black. It was conceived in the London office of ad agency Abbott Mead Vickers BBDO in London together with offices in Africa, the ad features African performers set to the beat
“Black is not a color. Black is an attitude. It’s a mindset, it’s a way of life,” the ad says.
One of the world’s most popular beer brands, the Irish dry stout is brewed in almost 60 countries and sold in more than 120. Annual sales total 850 million liters (1.8 billion
U.S. pints).
Guinness has also had a range of adverts starring various music artists both in Nigeria and abroad. The target audience for these is much younger; however, iconic artists such as Kanye West hold universal appeal.
Guinness is very welcomed in the Nigeria Market and it’s the leading brand in the Beer Market, even its Non-alcoholic Malta Guinness is leading among most beverages in