Solititaire Jeweller Case Study

873 Words 4 Pages
Solitaire Jewellers Ltd. (Solitaire) is an independent jewellery manufacturer and retailer based in Takapuna on Auckland’s North Shore, founded by Terry Goodman in 1970. For many years the business operated out of a small store which merged a workshop and a retail space into one (Meanger & Cox, 2016). However, after upgrading its store and many years of poor management skills, Solitaire is beginning to struggle financially and fundamentally. Many improvements need to be made to encourage stronger leadership and motivation to ensure a successful business. This report will apply models and theories on how improved leadership and motivation can help staff develop visions as they work towards completing a goal.

Figure 1. Managerial
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The Hersey-Blanchard model suggests that successful leaders adjust their styles depending on the behaviour of the group. Since the majority of the staff at Solitaire are mature, John should lead his experienced members from the delegating stage. This will allow them to work without distraction and get on with the task, without too much guidance. However, Elise Taylor, Solitaire’s apprentice jeweller, is currently in the telling stage as she is new to the business and doesn’t have much confidence in herself. Mark should give specific task directions to Elise and closely observe how she works, meanwhile giving her tips and advice on how to improve speed and keep high quality. This will boost her confidence and skill and increase Mark’s leadership qualities in the workshop to make production more …show more content…
Herzberg’s theory suggests that job satisfaction is influenced by many different motivator factors, shown in Figure 3. Therefore, John needs to apply this theory to his staff in order to increase motivation within Solitaire. For example, Willem is feeling dissatisfied due to a low salary and old equipment in the workshop. In order for Willem to progress, John needs to improve these hygiene factors and set Willem a goal to work towards, whether it be a target number of products or a new product line of jewellery. Improving the motivator factors will increase Willem’s job satisfaction by feeling a sense of achievement and will gain recognition from John, hopefully leading to a greater output of high quality products. Subsequently, it could lead to a higher salary for Willem, which will also increase his motivation to continue working at

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