Social-Mediated Crisis Communication Model The Social-Mediated Crisis Communication Model describes how individuals get their information from an organization in times of crisis. The foundational piece that started the use of Social-Mediated Crisis Communication Model was written by Lucinda Austin, Brooke Fisher Liu, and Yan Jin in 2012 and presented earlier at a conference in 2010 is titled, “How Audiences Seek Out Crisis Information: Exploring the Social-Mediated Crisis Communication Model.” It is with their creation of a new model that social media research and crisis communication research has seen great expansion. To fully explain this article, one must identify the three main ways an individuals receive information. …show more content…
In addition to how and where publics gather information, they take into account the emotional response of the public as a crucial piece of understanding how the message makes the public feel. Their findings suggest that the publics’ consumption of messaging during times of crisis depends on how they receive the message and where they get the information (Jin, Liu & 2014). The public then draws conclusions on how the organization experiencing the crisis should respond and what types of emotions they are more likely to experience (Jin, Liu & …show more content…
Their study examines the expansion of a network through connecting autonomously influential networks and creating a much more significant system than that of the solitary networks (Barabasi & Albert 1999). These concepts provide the basis for an explanation on the ways that humans are structured in systems and how power and counter-power impact impartial networks (Castells 2011). The establishment of the network, the significance of the message, and the regularity of communication determines the values of these associations. Distribution of information and general flow of content are effected by all of these factors (Weber & Monge 2011).
An attempt to create a unifying concept of these studies was done by Kai Eriksson in “On the Ontology of Networks.”
Eriksson states, “An integral part of these development processes was the requirement to conceive of the changing society in a coherent way, on the one hand, and the reconition of the problems related to this very assumption of a “whole,” on the other. Society, as a “totality” of all communication, can no longer be conceived of either in terms of a center or a hierarchy, or in the perspective of a direct competitive relationships” (Eriksson 2005 p.