The internal and external perceptions of organizations are influential factors that not only affect an organization’s reputation, but also the organization’s communication competencies. Therefore, in today’s world consumed with exposing wrongdoings and promoting personal and organizational agendas, it is imperative that organizations have a strong public relations strategic organizational communication function. After all, public relations protect and defend an organization’s reputation and ultimately ensure its positive and well-received status among members inside and outside of the organization. For example, when issues arise, it is the department or office of public relations within an organization that must immediately respond to
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Within each fraternity and sorority, there are public affairs and issue management designed individuals with various position titles, but all assigned similar roles and tasks. When a fraternity or sorority gets into trouble nationwide, there are individuals assigned at the local and national level that work to inform chapter members about the issue and work to shape internal and external opinions about the organizations while dealing with the situation. For example, negative stereotypes still exist concerning fraternity and sorority life. In fact, the issue of whether or not entire chapters or just a few select chapter members create havoc has become the interest of many news sources so chapters must be ready to defend themselves and the good they do (New, …show more content…
On the Robert Morris University Greek Life social media accounts, the positive things the Greek Community is doing are regularly being publicized as opposed to anything negative. Likewise, all individual chapters on campus individually promote what their chapters are doing and interact with the Greek Community pages online to display a sense of connectivity and unity. In many cases, chapter members are also encouraged to interact with other chapter’s social media – all, of course, being constructive and positive. However, whenever it comes to interviews or other individuals outside the community seeking information, most media relations are handled by the Greek Life Advisor or the fraternity or sorority’s national headquarters depending on what the media is
Within each fraternity and sorority, there are public affairs and issue management designed individuals with various position titles, but all assigned similar roles and tasks. When a fraternity or sorority gets into trouble nationwide, there are individuals assigned at the local and national level that work to inform chapter members about the issue and work to shape internal and external opinions about the organizations while dealing with the situation. For example, negative stereotypes still exist concerning fraternity and sorority life. In fact, the issue of whether or not entire chapters or just a few select chapter members create havoc has become the interest of many news sources so chapters must be ready to defend themselves and the good they do (New, …show more content…
On the Robert Morris University Greek Life social media accounts, the positive things the Greek Community is doing are regularly being publicized as opposed to anything negative. Likewise, all individual chapters on campus individually promote what their chapters are doing and interact with the Greek Community pages online to display a sense of connectivity and unity. In many cases, chapter members are also encouraged to interact with other chapter’s social media – all, of course, being constructive and positive. However, whenever it comes to interviews or other individuals outside the community seeking information, most media relations are handled by the Greek Life Advisor or the fraternity or sorority’s national headquarters depending on what the media is