Essay on Social Media And Its Impact On Society

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A Social network is ‘a dedicated website or other application which enables users to communicate with each other by posting information, comments, messages, images, etc.’ (Butera & Library, 2011) It can also be described as a key part of daily life as 74% of online adults use it (Pew Research Centre, 2013). In just over a decade, social networking has shifted from being a relatively small industry, to Facebook, the largest provider having over 1.27billion active users (Sedghi, 2016). The prevalence of websites such as Facebook, Twitter, apps such as Instagram and Snapchat has made psychologists wonder whether social networking shapes human views and expectations of society, and how this affects how authentic people are when presenting themselves online.

The answer as to how authentic people are on social media greatly depends on the individual but there are many factors that have lead to reduced authenticity online.

A major reason for reduced authenticity on social networks is increased narcissism. Recently, humans have developed a greater interest in their identities and appearances; this is often linked to social media. One method used to measure narcissism is the narcissistic personality inventory(NIT); students in 2009 scored significantly higher on this test than students a couple of decades ago. A partial cause of this could be the growing influence of celebrities and pressures on teenagers to achieve their flawless looks. Adolescence view celebrities as role models…

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