Smoothie King Essays

1419 Words 6 Pages
Smoothie King: Information Systems
Strayer University

Abstract
The purpose of this paper is to analyze the case, “Smoothie King”, found in Franchising: An Entrepreneur’s Guide. The writer will identify safe ways to send documents through email. The writer will discuss whether that topic is discussed fully in the case and give his/her reasoning behind it. In addition, the writer will choose three information systems used in the case study and describe the purpose of each and its usefulness to the franchisor/franchisee.

Introduction Smoothie King promotes a healthier lifestyle by offering smoothies made with real fruit. They offer 40 different varieties that taste great and are good for you. It is no wonder that
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Franchisors and franchisees need to be in constant communication regarding financial issues and it is important that there is a secure way to communicate. E-mail is one of the main attack paths used by hackers to penetrate any corporate network (Chan & Schaeffer, 2008). With email being the most common channel of communication, it is important that companies find the best way for this to take place. There are constant threats of hackers getting into company information from laptops and personal computers. One way for the franchisee to decrease the risk of being hacked is to change passwords frequently and make sure they are a combination of uppercase letters, lowercase letters, and numbers (Chan & Schaeffer, 2008).
Analysis of the Smoothie King Franchise Process The franchise process can be a grueling one for both the franchisor and the franchisee. There in large amount of information that must be given by the franchisor and received by the franchisee. It is the responsibility of the franchisor to provide basic information during the franchising process so that the franchisee is well informed prior to beginning the journey. The process used by Smoothie King is efficient and mirrors how many franchisors introduce their potential franchisee to the operations of their franchise. The

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