Investigating:
“Retard.” “Freak.” “Slow.” “Crazy.” All these terms have been maliciously and continuously thrown at handicapped persons. Bully, by definition, is “a blustering, quarrelsome, overbearing person who habitually intimidates smaller or weaker people,” ("Bully"). Upon its arrival in new age campaigns, this term has lost its value despite desperate efforts. Although bullying-related PSAs have been increasingly more popular in televised productions, advertisers fail to focus on nearly eighteen percent of the American population (" Disability Facts and Figures ").
Advertisements focused on bullying have slowly but surely been dying out. During the first twelve years of the 2000s, a fluctuation in anti- bullying campaigns were mainly featured on Cartoon Network and Nick. For …show more content…
However, our disabled counterparts are rarely ever featured in these advertisements yet they are “two to three times more likely to be bullied than their nondisabled peers,” ("Students with Disabilities"). This misrepresentation not only leaves our youth uninformed, but it leaves more room for bias and assumptions to form. Moreover, cultural awareness enables a child to “see, interpret and evaluate things in a different ways,” (Quappe and Cantatore). According to a study done by Psych Central, children begin developing empathy-related emotion as young as three years old. Most children are focused on their own world, utterly oblivious to others if they aren’t exposed to it. Yet, about “ 8 percent of children” in the United States were born with or acquired some form of handicap. With fifty-seven million physically and mentally impaired people living in the US, the spread of awareness is vital to creating a more empathetic and intelligent