Family Channel Essay

Family Channel and Bullying.org took on a big challenge when it comes to changing public opinion on bullying. As Bill Belsey said in the case study “bullying is about behavior, and we can change behavior”. That never meant that this take they would take on would ever be easy. With bullying.org collaborating with one of the biggest media outlets in Canada, the chances of a positive outcome increased. The research done by public relations showed these two organizations how they can reach these kids.
I thought a lot of the tactics that these two organizations used were great at reaching children. As a Canadian, I spent a lot of time as a kid watching Family Channel and those messages being shown to me every day would have impacted becoming a part of the …show more content…
When it has to do with their investments not making money they get pretty antsy. If I were the public relations director of the Family Channel I would tell them that our company is not just about making profit but keeping to our values. Astral Media made a specific commitment to corporate social responsibility and if they do not uphold to that then a lot of stakeholders will be lost and in turn can be disastrous for the Family Channel as a whole. I would also explain to them the idea of cause marketing. I would show examples of how large organizations use the strategy of cause marketing as a way to bring in new stakeholders and growing their business. You do not see many companies that are partnered with a non-profit organization go under. These companies are showing that they value lending a good hand and that they did not just write their mission statements because it’s a part of “how to build a company” outline. These stockholders just want to make sure that there is a plus sign in their account and reassuring them and giving them the research to back it up that their money is safe is the only way to get them to settle