Sexual Appeals in Advertising and Their Effects on Consumers Essay

2969 Words Apr 11th, 2011 12 Pages
Outline :

• Introduction

• Sexual appeals in advertisment

• Why sex sells?

• What to be careful of when using sexual appeals in marketing.

• Effectivness of sex appeal.

• Positive roles of sexual appeals in advertising.

• Negative roles of sexual appeals in advertising.

• Conclusion

• Pictures

• References


Sex Appeal is one such method of differentiation that suppliers have found and proven to be successful. By targeting our basic animalistic behaviour, namely the drive for sexual reproduction, firms have found that through a cleverly designed message containing sex appeal, they can attract and hold on to consumers’ attention, thus making it more
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If you are setting up a business in a smaller community, make sure to note what other businesses do to advertise. Sex appeal may not be an acceptable form of appeal at all.

It is not as attention-grabbing as it once was. There is still an element of surprise, but do not think that people will react or respond quite how they did when it was first being used. As we have become more and more surrounded by sexual images in movies and television, we have become almost desensitized to it, and an ad with half-dressed models does not nearly shock us as much as it would have twenty years ago.

So, instead of just having a group of sexy girls or guys in an ad, try to find more subtle and unexpected ways to use sexuality in your message.Dove did this by using "real people" in their marketing campaigns that started a few years ago. They used the different kinds of beauty, body shape, and age to promote their products. This unexpected campaign, which premiered during the Super Bowl, was extremely successful because it was something different that they were remembered for doing.

Sex appeal can be used in many ways. In short, make sure that the way you are using it is appropriate for the product that you are selling and the people you are selling it to. Amy Bax is interested in providing innovative informational resources to entrepreneurs. She is currently an MBA student at the University of Missouri - Columbia.


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