American Apparel is notorious for having provocative, overtly sexual advertisements. Though, they are not alone in using “sex” to sell their products, as suggestive ads have been around since the beginning of advertising. What makes their ads so controversial is that most of their print ads are borderline pornographic. At that point American Apparel is no longer just trying to grab the attention of the consumer; they are promoting the objectification of women as sex objects and setting unrealistic standards for women.
Women's sexualised bodies are sold to women as well as men, because women are taught our whole lives that women are the sex class. Despite recent attempts to imagine the sexualised male body [aka the diet coke man], we don't
Women's sexualised bodies are sold to women as well as men, because women are taught our whole lives that women are the sex class. Despite recent attempts to imagine the sexualised male body [aka the diet coke man], we don't