Min et. Al refer to various studies that show inconsistent results when it comes to assessing service quality based on demographic variables. According to Yusof et. Al, A modified SERVQUAL model, specific to higher education should be used for this research. The new model should include the following variables: “class size, level and difficulty of subject, student workload and knowledge / expertise, systems / secondary services, …show more content…
However, their research can be improved by making the set of variables more comprehensive and relatable to the average international student. In my opinion, variables such as social circle, climate, and resource accessibility can be included to enhance the quality of their research. In addition, I believe that their suggestion of fixing the system (a demographic –based segmentation approach and differentiate based on different demographic groups) might not be as effective as