For my semiotic analysis I will be comparing the websites of two childrens tv series’ websites, How To Train Your Dragon and My Little Pony. These are two of the most popular children shows for todays generation. I will be exploring the codes and design elements used, how they convey ideas and are aimed toward a certain demographic. The main elements of a website include the logo, navigation, colour, font and the graphic design or the information and the layout. These elements work together to form a story and tell us about the brand, who its aimed at and what it is.
Lets start by comparing the logos, for the How To Train Your Dragon logo, the name of the brand has been simplified to ‘Dragons’. The main codes of the logo includes the word …show more content…
The main focus is the word ‘pony’ as it’s the largest word. The white font stands out against the light blue, purple and pink. The text is in bubble and hand writing style fonts with hearts in replace of the letter cutouts. Above the font is a pink and purple rainbow and below a cloud like shape saying ‘ friendships is magic’ in capitals. All of the edges are curved and soft. The logo looks a bit like a sticker. Reflecting the use of the word ‘magic’ used in the logo is the rainbow and cloud shape. The style of the font allows for the design to be fun, the handwriting style gives it a personal touch and the heart cutouts make it cute, interesting and fun. The softs curved edges, hearts, colours and design are light, soft. It seems to reflect something magical, it’s cute, fun and pretty. The colours are used together with all of the other elements to aim to the demographic of young girls. This design is relateable and comfortable to …show more content…
Pastel blues, purples and pinks are generally seen as girl colours and have been used to be appealing to young girls. There is a video that plays apon loading the page of their new movie trailor; It’s fast paced and the pony’s are seen flying. Its bright, sparkly and draws attention, promoting their newest movie, it creates excitement and makes the viewer was to find out more. You scroll down the page and there are then three tabs; ‘my little pony’, ‘my little pony the movie’ and ‘equestria girls’. These tabs show you the three different worlds that you can enter into, and find out about. The normal tab selcted is the movie tab; with mishapen rectangular selections you can select to watch videos, meet the new characters, read a characters back story, print out posters and play a game. When you mouse over each icon it appears to jump out of the page to you. These rectangles being mishapen are interesting, different, they draw attention because of this. Within the rectangles theres action, lots of characters and colours. Each of the menus is interesting, they make you want to see whats happening, you can meet the characters, watch videos, play games and be a part of their world. The background looks like an image of a castle separated with a blue glow over the top. The castle make the environment even more magical, its sets the scene of their world as a, fun magical
Lets start by comparing the logos, for the How To Train Your Dragon logo, the name of the brand has been simplified to ‘Dragons’. The main codes of the logo includes the word …show more content…
The main focus is the word ‘pony’ as it’s the largest word. The white font stands out against the light blue, purple and pink. The text is in bubble and hand writing style fonts with hearts in replace of the letter cutouts. Above the font is a pink and purple rainbow and below a cloud like shape saying ‘ friendships is magic’ in capitals. All of the edges are curved and soft. The logo looks a bit like a sticker. Reflecting the use of the word ‘magic’ used in the logo is the rainbow and cloud shape. The style of the font allows for the design to be fun, the handwriting style gives it a personal touch and the heart cutouts make it cute, interesting and fun. The softs curved edges, hearts, colours and design are light, soft. It seems to reflect something magical, it’s cute, fun and pretty. The colours are used together with all of the other elements to aim to the demographic of young girls. This design is relateable and comfortable to …show more content…
Pastel blues, purples and pinks are generally seen as girl colours and have been used to be appealing to young girls. There is a video that plays apon loading the page of their new movie trailor; It’s fast paced and the pony’s are seen flying. Its bright, sparkly and draws attention, promoting their newest movie, it creates excitement and makes the viewer was to find out more. You scroll down the page and there are then three tabs; ‘my little pony’, ‘my little pony the movie’ and ‘equestria girls’. These tabs show you the three different worlds that you can enter into, and find out about. The normal tab selcted is the movie tab; with mishapen rectangular selections you can select to watch videos, meet the new characters, read a characters back story, print out posters and play a game. When you mouse over each icon it appears to jump out of the page to you. These rectangles being mishapen are interesting, different, they draw attention because of this. Within the rectangles theres action, lots of characters and colours. Each of the menus is interesting, they make you want to see whats happening, you can meet the characters, watch videos, play games and be a part of their world. The background looks like an image of a castle separated with a blue glow over the top. The castle make the environment even more magical, its sets the scene of their world as a, fun magical