Samsung Porter's Five Forces Analysis

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Register to read the introduction… Therefore switching cost could be low and power of buyers is high (Porter, 2008). However Samsung have chosen different strategy with Apple. The Strategy Samsung chose is to produce a variety of smartphone which have slightly different designs and functions each other to meet customers' different needs (Awal, 2012). In case of Apple, even if they have produced smartphone first, have 20 times less the number of smartphone than Samsung (Mello Jr, 2012). Therefore Samsung could reduce the power of buyers by producing many kinds of smartphones than the others …show more content…
In the mobile industry, tablet and laptop could be considered as the substitute products. However in case of laptop, it is not uncomfortable to carry in everyday life so most of people prefer tablet to use instead of smartphone. Samsung, Apple and Nokia produce tablet as well and Samsung and Apple have high sales number in the tablet industry. Unlike the sales number of smartphone in Table 1, Apple has the highest number of sales number among them in Table 3. Therefore it is suggested that Samsung needs to analyze the competitive product and invest to Research and Development to be successful in the tablet market as well. Even if the power of substitute is low within the mobile industry because companies which sell smart phone also produce the tablets, competitive of substitute with each mobile company is …show more content…
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