Walt Disney Strengths And Weaknesses

1515 Words 7 Pages
INTRODUCTION The Walt Disney Company, known today simply as Disney, first open its doors in the 1930’s as a small company with larger than life aspirations. Disney began as a hand crafted animation studio, with significant successes in the cinematography department based off of fairy tales and folklore. Movies like Cinderella, Snow White, and Peter Pan (Walt Disney, 2016) brought Disney into the forefront of its industry. In addition to movies, the company created some of the most memorable characters in history, including Donald Duck, the Wicked Witch, and most notably Mickey Mouse. From this gigantic beginning, Disney has grown into a large, diverse empire with holdings in a plethora of many markets, such as theme parks, hotels, television …show more content…
Disney’s most important strength is its brand recognition – whether it is in TV, Movie, Resort and Cruise Line Arenas, Entertainment. Disney is a household product. It is hard to find someone that does not know something about the Disney brand in any form of medium available. For Disney to quantify this strength as an asset, Disney created a heading called “Goodwill” that is estimated at $24 million in the brand advancement of its logo alone (David, 2013). In addition to the brand management of the company, the company has diversified 60% of the core foundation in Studio Entertainment and Media Networks (David, 2013). Between 2008 and 2010, the diversification generated aggregate revenues in total nearing $70 billion (David, 2013). In order for Disney to continue to grow, it has become an industry innovator in emerging trends and technologies. For example, within the Media Network business model, Disney has become responsive to entertainment properties in both Prime Time and Cable television shows designed to appeal to any one of the markets that it owns to broaden its consumer base worldwide (David, …show more content…
One of the largest opportunities in is the Video Game industry, which games like Kingdom Hearts and Disney Infinity take a small, yet significant, control over multiple brands that Disney owns and fuses them into a single location that has helped expand the overall brand. In addition to the Video Game genre, utilization of the Disney Channel, and the marketing of artists featured on shows and movies, the company has created a continual growth of revenue from music and film, and at the same time has increased the level of concerts and musical events around the world. These cross marketing opportunities have provided a significant resource to Disney by creating a cross pollination culture that effects the Disney brand as a whole. Specifically in film, with the gigantic success of Marvel Entertainment, Disney has created a virtual cash cow that seems to be never ending. The success of movies like Ant-Man, Iron Man, Captain America, the Avengers franchise, and Guardian of the Galaxy, Marvel Studios has cornered the market in the Comic-Book-to-Film conversion. Because of this success, increased sales of comic books and graphic novel properties has increased (Walt Disney,

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