Introduction
Frozen from Disney, with a worldwide box office more than $1.2 billion, it is not only proclaimed to be the first ‘princess’ movie to enter the list of top 10 grossing animated films, as well as the first animated film in these years. The characters and music are culturally omnipresent worldwide (Maryam & Yalda, 2015). After the movie was released, Disney continued to promote it with smart marketing strategies by seizing every opportunity. Catchy soundtracks and a well-conceived storyline, high demand for merchandise and accelerating popularity with DVD and digital downloads are some of the reasons people are still talking about Frozen (Beth, 2014). In this paper, I would like to explore the three main features of this film in …show more content…
These products are manufactured and promoted for sale directly and are not associated with the existing services or products’ (Sharma 2012). In recent years, Disney has made more profits from the sales of the film-related products in comparison to the earnings from the actual film. As an example, Frozen illustrated that it is not just only a movie. TheStreet.com (2014) explained that ‘It became a global culture, a series of products, events and exhibitions in theme parks with the theme ‘Frozen’ and the trend will be probably last into the next generation’. For instance, there is wide range of merchandise of Frozen, including stationaries, food, toys and clothing. In the US, the singing Elsa doll has just recently transcended Barbie and become the best-selling toy (Dizon, 2014). Disney also reported that over three million Frozen costumes are sold in North America alone, of which Elsa was the top-selling and record-breaking Disney costume remarkably. Padmini (2012) analyzed that merchandising can create connection between the fans with the movie and brands. The selling of products are also used as effective advertising tool and earnings generation. The executive vice-president for global licensing, Josh Silverman claimed that ‘Extending the storytelling is the ultimate aim for mass production of related products. When the consumer are watching the film …show more content…
Barry Litman (1983), an economist who specialize in examining the impact of various aspects to the contribution of success in media, proposed that there are three crucial elements to access a movie’s performance. The factors included the content, marketing and scheduling of the film. Frozen is the perfect example which demonstrates how the marketing strategies contributed to the unprecedented success. Kaufman (2014) believed that ‘Frozen’ does not tantamount to a triumphant formula. He pointed out that it is not that simple to reproduce a profit-making and widespread movie like Frozen (Konnikova, 2014). So, which will be the next ‘Frozen’
Frozen from Disney, with a worldwide box office more than $1.2 billion, it is not only proclaimed to be the first ‘princess’ movie to enter the list of top 10 grossing animated films, as well as the first animated film in these years. The characters and music are culturally omnipresent worldwide (Maryam & Yalda, 2015). After the movie was released, Disney continued to promote it with smart marketing strategies by seizing every opportunity. Catchy soundtracks and a well-conceived storyline, high demand for merchandise and accelerating popularity with DVD and digital downloads are some of the reasons people are still talking about Frozen (Beth, 2014). In this paper, I would like to explore the three main features of this film in …show more content…
These products are manufactured and promoted for sale directly and are not associated with the existing services or products’ (Sharma 2012). In recent years, Disney has made more profits from the sales of the film-related products in comparison to the earnings from the actual film. As an example, Frozen illustrated that it is not just only a movie. TheStreet.com (2014) explained that ‘It became a global culture, a series of products, events and exhibitions in theme parks with the theme ‘Frozen’ and the trend will be probably last into the next generation’. For instance, there is wide range of merchandise of Frozen, including stationaries, food, toys and clothing. In the US, the singing Elsa doll has just recently transcended Barbie and become the best-selling toy (Dizon, 2014). Disney also reported that over three million Frozen costumes are sold in North America alone, of which Elsa was the top-selling and record-breaking Disney costume remarkably. Padmini (2012) analyzed that merchandising can create connection between the fans with the movie and brands. The selling of products are also used as effective advertising tool and earnings generation. The executive vice-president for global licensing, Josh Silverman claimed that ‘Extending the storytelling is the ultimate aim for mass production of related products. When the consumer are watching the film …show more content…
Barry Litman (1983), an economist who specialize in examining the impact of various aspects to the contribution of success in media, proposed that there are three crucial elements to access a movie’s performance. The factors included the content, marketing and scheduling of the film. Frozen is the perfect example which demonstrates how the marketing strategies contributed to the unprecedented success. Kaufman (2014) believed that ‘Frozen’ does not tantamount to a triumphant formula. He pointed out that it is not that simple to reproduce a profit-making and widespread movie like Frozen (Konnikova, 2014). So, which will be the next ‘Frozen’