Konnikova: Do You Wanna Build a Blockbuster?
When persuading an audience, it is important to establish credibility, exercise the ability to connect to an audience emotionally, and to establish logical reasoning by providing substance to an argument. In “How Frozen Took Over the World”, Maria Konnikova utilizes pathos and logos, to explain how Frozen was able to encapture our culture through various factors. Konnikova uses pathos by creating a casual tone while comparing and relating situations to connect with her audience and provides statistical and anecdotal evidence for the various factors that influenced the popularity of Frozen to establish her authority while providing a logical appeal.
So how did Frozen take over the world? Maria Konnikova, a Russian-American author, who writes mainly about topics surrounding the subjects …show more content…
The results of Litman’s research examines how different elements of a movie contributed to its success, he concludes, “the findings were complicated: these factors could largely tell a dog from a general success, but they couldn’t predict the true runaway sensations”. Unsatisfied by Litman’s conclusion, Konnikova moves on to more recent research, to receive a different and current perspective on the matter. She brings up research conducted by Dean Simonton, a psychologist at the University of California, who revisits Litman’s research. He concludes that “Litman’s broad points held true”, and that two outstanding factors stood out: story and social influence. Konnikova uses these two experiments as a comparison, to see if Frozen’s success could be reproduced. She uses Simonton’s conclusion about the two factors to narrow down her argument, to create a transition to reuse her emotional appeals to appeal to her audience when she discusses how social influence and story factors into the success of
When persuading an audience, it is important to establish credibility, exercise the ability to connect to an audience emotionally, and to establish logical reasoning by providing substance to an argument. In “How Frozen Took Over the World”, Maria Konnikova utilizes pathos and logos, to explain how Frozen was able to encapture our culture through various factors. Konnikova uses pathos by creating a casual tone while comparing and relating situations to connect with her audience and provides statistical and anecdotal evidence for the various factors that influenced the popularity of Frozen to establish her authority while providing a logical appeal.
So how did Frozen take over the world? Maria Konnikova, a Russian-American author, who writes mainly about topics surrounding the subjects …show more content…
The results of Litman’s research examines how different elements of a movie contributed to its success, he concludes, “the findings were complicated: these factors could largely tell a dog from a general success, but they couldn’t predict the true runaway sensations”. Unsatisfied by Litman’s conclusion, Konnikova moves on to more recent research, to receive a different and current perspective on the matter. She brings up research conducted by Dean Simonton, a psychologist at the University of California, who revisits Litman’s research. He concludes that “Litman’s broad points held true”, and that two outstanding factors stood out: story and social influence. Konnikova uses these two experiments as a comparison, to see if Frozen’s success could be reproduced. She uses Simonton’s conclusion about the two factors to narrow down her argument, to create a transition to reuse her emotional appeals to appeal to her audience when she discusses how social influence and story factors into the success of