Ryanair Case Study Summary

Improved Essays
2. BUSINESS PROFILE

Ryanair is one of the leading Airline companies in Europe with the highest seating capacity and the second highest passenger numbers. It has a very strong market position. Despite the falling sterling value due to Brexit and the difficult trading conditions, Ryanair made €1.316 billion as Profit after tax, which is an increase of 6% from the previous year. The air traffic has increased by 13%. The current report, as of Jan 2018, shows that the Customer numbers have increased by 6% to 9.3 million and the load factor has been increased by 1 %. This implies low fares and increasing customer footprints. Ryanair's seating capacity increased to 12,448,485 in September 2017 and is highest among its peers. This shows that the
…show more content…
It offers flights to secondary cities and airports. By this Ryanair avoids competition and traffic at airports and also avoids airport landing and gate charges. 206 new routes and 10 new bases were opened in 2017. Hence, it is clear that Ryanair has a competitive advantage considering the routes, key airports where there is less direct competition. It is important to note the high operating efficiency of Ryanair which is mainly due to the focus on cost effectiveness and its comparatively younger fleet. Also, efforts have been put on maintenance and innovation of the aircrafts to sustain the efficacy. Ryanair.com is also the world’s number one website for airlines. Volatility of both fuel and currency is a major problem faced by this sector. But Ryanair hedges this risk more extensively than its peers. It had its fuel hedged about 95 % for FY17 and has currently hedged it for 87%. The Capex for Boeing 737-800 is also completely hedged. This helps in cost certainty as well. These factors give a very positive picture of the Business profile of …show more content…
Corporate Governance can be understood from the management records and collective decisions regarding the efficiency, business mix and market position of the company. The financial performance over time provides a useful measure of the management’s ability to execute its strategies. The Board of Directors of Ryanair are committed to maintaining the highest standard of corporate governance, to achieve this goal they have applied the main and supporting principles of the 2014 UK Corporate Governance

Related Documents

  • Improved Essays

    Easyjet Case Study

    • 925 Words
    • 4 Pages

    Moreover, it is Europe's largest independent regional airline and Europe is the world's largest regional market. Is classified by OAG and CAPA as a low-cost carrier due to its product and service characteristics. However, this is an increasingly ill-defined classification, given the convergence of such characteristics across large parts of the short and medium-haul market. Flybe is in the middle of the pack of European regional airlines in terms of average sector length and towards the higher end in terms of average seats per flight.…

    • 925 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    In Bombardiers market forecast of 2014 to 2023 for their commercial aircrafts, they forecasted that the airline industry would continue to grow and thrive. In addition, there will be a 50% reduction in carbon emissions from 2005 levels by 2050. However, with the increase of forecasted oil prices, it may be challenging for the airline industry. In conclusion, there are different factors that can affect the forecasted results such as the financial condition of airlines, economic conditions and competition. Mission Statement:…

    • 1317 Words
    • 5 Pages
    Great Essays
  • Decent Essays

    Weaknesses American airline they don’t have a lot of weaknesses comparing to other airlines. Most airline weakness are the market share and financial positions. The airline constantly faces union problems that have negative effects on the progress of the company. After US Airways merger, this problem intensified and because of increasing union problems, American Airline adopted a benefit-sharing program. This program affected the company's profits and created instability in the project.…

    • 839 Words
    • 4 Pages
    Decent Essays
  • Great Essays

    Jetblue Case Study

    • 1114 Words
    • 5 Pages

    Direct foreign investments for American Airlines and JetBlue Both companies employ other manufacturing companies for the production of their aircraft. American Airlines fleet includes aircraft from Boeing, Airbus, Bombardier, and Embraer; on the other hand, JetBlue's air fleet is limited to aircraft from Airbus and Embraer. Neither of them manufacture their own aircraft; in that sense, none of them can really dive into direct foreign investment. According to the book "Marketing Management" by Greg. W. Marshall and Mark W. Johnston, a manufacturing aspect must be present for the term direct foreign investment to be achieved.…

    • 1114 Words
    • 5 Pages
    Great Essays
  • Great Essays

    The main challenges facing Ryanair is the criticism and complaints, nowadays with social media and technology word of mouth can be destructive, the huge amount of complains and criticisms through the internet was about the dreadful quality of service. Another example of a challenging situation is the criticism of the level of the customer service Ryanair is offering, and Ryanair’s response is not doing the company’s reputation any good, Ryanair now has a reputation for nastiness because of the way they handles…

    • 2112 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    Case Study: United Airline

    • 1362 Words
    • 5 Pages

    by providing adequate services to the passengers. In addition, based on the days flown, one can find cheap flights and discounts such as military and student discounts. United Airline has utilized social media to its advantage and has created a good presence in the platform. On twitter, United Airlines has 644,000 followers, has over 64,000 instagram followers and has 779,746 likes on Facebook. The company uses these platforms to advertise and promote its brand to maximize its revenue.…

    • 1362 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    American Airlines Value Pricing In 1992, the American Airlines (AA) was ranked as one of the biggest commercial carriers in the United States. The industry included advancements with inflight technology along with new and approved software application that pioneered the introduction of electronic airline advance booking systems. On the contrary, it may have exceeds technology expectations, the airlines and the industry as whole, was not able to meet or gain profit margins and meet customer’s requirements and expectations for the early 1990’s. A main concern for the transportation industry’s failure to deliver overall needs was caused in large part by the economic decline in the turn of the century.…

    • 1034 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    A Primer on Corporate Governance, written by Cornelis A. Kees De Kluyver, is an introductory book that provides a clear, concise, and relevant information and understanding of the corporate governance. Corporate governance is about the balance of control and direction between different participants of an organization, and it is an essential and significant subject for those relevant people to study. Therefore, the objective of this book is to lead students and executives to a deep understanding of what the corporate governance is and to help them better prepare and succeed in their careers as people who work with or serve on a board of directors. The book also goes deep into details on how the corporate governance works and how should the boards…

    • 799 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Easyjet Case Study

    • 4861 Words
    • 20 Pages

    The company's market position would be essentially more difficult to determine, as the market for ‘entertainment' within central London is so large and assorted, and direct competitors are difficult to determine. Qualitative performance measures would highlight the capacity for creativity, the expertise of staff, flexibility and responsiveness of the attitudes towards innovation. Managerial performance, and furthermore staff performance, would be difficult to measure in terms of profitability, other than in the reduction of costs, and rise in profit…

    • 4861 Words
    • 20 Pages
    Improved Essays
  • Improved Essays

    As a wholly-owned subsidiary of Boeing, Boeing Capital provides financial solutions for customers who purchase commercial aircraft and defense products. As the investment banking unit of the company, it works closely with third-party financing sources, which provide almost all Boeing customers need financial support. Boeing Capital manages the company's $ 4.1 billion portfolio of approximately 200 aircraft. Boeing Capital continues to strengthen its presence in the region, which is witnessing strong growth in the commercial aviation market and an increasing demand for aircraft financing services. In addition, Boeing Capital is regularly organizing events in the Middle East to involve financing institutions in the region.…

    • 830 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The FAA forecast projects passenger growth to average 2.0 percent per year, reaching one billion passengers in 2029, and 1.14 billion by 2035 (Price, 2015). After suffering financial hardship, Delta has…

    • 1105 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    It is imperative to hedge against currency risk since companies’ profit can dissipate quickly due to the fluctuation of exchange rate. In some instances, companies may suffer a major loss regardless of an increase in sales. A hedge is a way to safeguard against currency risk. Forward contracts, currency swaps and natural hedges are some of the ways to lower currency risk. Airbus, Toyota and TEP were capable of applying these hedging strategies to protect their companies from substantial…

    • 735 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    2.2 Navigation Functions each airline websites provided in navigation are various such as flight booking, flight information, travel information, holiday packages (car rental and hotel booking), manage booking, promotions and club rewards, etc. Flight information mainly referred to the flying experience such as travel classes, meals, entertainment and baggage. Travel information introduced destination guides, visas and travel news related to airlines’ routes. Each airline websites did not provide every function previous list mentioned, therefore, an analysis about functions design and classification in navigation will be discussed individually. British…

    • 1145 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    It is well known that corporate governance has been defined as “the system by which companies are directed and controlled. Boards of directors are responsible for the governance of their companies, including setting the company’s strategic aims, providing the leadership to put them into effect, supervising the management of the business and reporting to shareholders on their stewardship.” (Financial Reporting Council, UK Corporate Governance Code) Leadership and Board Effectiveness According to the recent annual report, Diageo has been in compliance with The UK Corporate Governance Code which was published by the Financial Reporting Council in September 2014 until 30 June 2016. In this year, Diageo has 13 board members in total and 5 of them are women.…

    • 1440 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Major Challenges The leadership of Southwest Airlines has been under increasing pressure for a growing number of reasons in more recent years. These include emerging startups offering both cost efficiency and customized passenger experience and growing competition from established players as a result of a number of merges and acquisitions which have only enhanced operational excellence, expanded markets and driven costs down. Not unconnected to a changing airline industry landscape, Southwest faces a major corporate culture challenge caused primarily by company 's more recent acquisitions which have led to internal management issues of integrating disparate corporate cultures (of parent and acquired entities) and, not least, to maintain a corporate…

    • 779 Words
    • 4 Pages
    Improved Essays