Rosie The Riveter

Improved Essays
The "We Can Do It!" poster had a great influence on the women of America to work in the man jobs during the World War II. It represents the American women during early 1940s wartime workforce. This was a propaganda used during the World War II to motivate women emotionally and persuade them in order to get their support in the work needed to be done at the time. It has both historical and social context behind it. The Character Rosie served as the cultural icon for the women at the time the poster was produced. The poster in often referred to as " Rosie the Riveter". Initially, women were not allowed to work outside because it was considered as men's job. Also, there weren't enough jobs for men, let alone for women, but it all changed when …show more content…
The poster has a woman with her arm curled to show her muscles, and a message that say "We Can Do It". The bright colors of this poster signify the American patriotism along with its ideology. The message "We Can Do it!", has a strong transcription along with the aggressive and hardworking Rosie, the model. The combination of both shows a striking visual that makes an identity for women at the time of World War II. The model in the poster is wearing a navy-blue color work outfit with a Westinghouse logo on the color. She has her right hand curled up, and with the left she is pulling her sleeves up like she is about to go to work. Her background color is yellow-meant to highlight the girl to attract viewer's eyes. She is shown as a muscular woman who is capable of doing what a man can. This was really the first time that women were given the opportunity to work for the community. Their work was hard, so this poster was to encourage them, and show them that the American women is capable of even the hardest work. Her hair is tied with a red scarf with white dots on it which represent her being a home staying wife. She has a very serious look on her face in the poster depicting her as playing what was considered as a role of a man. This pictures also shows Rosie as a feminine despite of her harsh look, and strong muscles. She seems to be

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