Throughout history, the male has been the most dominant figure living on planet Earth. Difficult tasks and jobs have been given to men, and women were given simpler, less demanding jobs. Women often were thought of as weak and fragile so they could not do the tasks of men; who were pictured as muscular and intelligent. Women were not given equal rights to men but in World War I and World War II, the government and society ran into a problem, and women were able to prove themselves as strong, unique, and skilled. As soldiers went to fight for their nations in World War I and II, women were left with the responsibility of replacing men in factories and on farms, which resulted in them becoming huge contributors and obtaining more independence.
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The Women in War Jobs campaign, featuring Rosie the Riveter, is considered the most successful in American history. The campaign attracted over two million women using advertisements on the radio, in newspapers, movies, and songs. Magazines featured their articles on different versions of Rosie the Riveter to persuade women to work during the war (Clauss 9). One version by Norman Rockwell depicts Rosie as a muscular woman with a riveter and a lunch box, illustrating the complete opposite of prewar femininity (Hoyt 2). Women started to work because they felt that they were helping to contribute to their loved ones on the warfront. This drive to enlist millions of women in the workforce resulted in it being very successful because propaganda influenced women to aid in the war efforts on the home front. Millions of women joined the workforce during both World Wars because of popular advertisements and messages. Rosie the Riveter in the Women in War Jobs campaign targeted several groups of women. The campaign was directed towards women in the workplace (offering to upgrade them to factory jobs with higher pay), high school girls, and married women with children whose husbands were fighting on the warfront (Hoyt 3). Most of the women involved in any job was not working for money, they felt that they were helping to support the war because they were making weaponry and other products for men to use in war instead of doing housework at home. All of the effort made into persuading women was driven by a main message. The idea of the Women in War Jobs campaign was advertised to all women across America to help convince women to join the workforce. The main goal and message of Rosie the Riveter was to acknowledge the importance of patriotism and the idea that war would end sooner if women at home filled the shoes of men fighting on the warfront (Hoyt
The Women in War Jobs campaign, featuring Rosie the Riveter, is considered the most successful in American history. The campaign attracted over two million women using advertisements on the radio, in newspapers, movies, and songs. Magazines featured their articles on different versions of Rosie the Riveter to persuade women to work during the war (Clauss 9). One version by Norman Rockwell depicts Rosie as a muscular woman with a riveter and a lunch box, illustrating the complete opposite of prewar femininity (Hoyt 2). Women started to work because they felt that they were helping to contribute to their loved ones on the warfront. This drive to enlist millions of women in the workforce resulted in it being very successful because propaganda influenced women to aid in the war efforts on the home front. Millions of women joined the workforce during both World Wars because of popular advertisements and messages. Rosie the Riveter in the Women in War Jobs campaign targeted several groups of women. The campaign was directed towards women in the workplace (offering to upgrade them to factory jobs with higher pay), high school girls, and married women with children whose husbands were fighting on the warfront (Hoyt 3). Most of the women involved in any job was not working for money, they felt that they were helping to support the war because they were making weaponry and other products for men to use in war instead of doing housework at home. All of the effort made into persuading women was driven by a main message. The idea of the Women in War Jobs campaign was advertised to all women across America to help convince women to join the workforce. The main goal and message of Rosie the Riveter was to acknowledge the importance of patriotism and the idea that war would end sooner if women at home filled the shoes of men fighting on the warfront (Hoyt