Rhetorical Analysis Of David Cameron's Speech

This speech was delivered by David Cameron three weeks before the general election. He was aware that this speech was addressed to all the British people and by delivering it he wanted to win the support of people. Thus, in this speech, he posed three issues that concerned the British people very much: the leadership, the economic plan and the future. In the beginning, he addresses all the British people who have troubles in life and need help from the country. By doing so, the audience would be concerned and expecting what message Cameron is going to deliver. The promise made by Cameron in the first paragraph, “we are there for you, offering security at every stage of your life”, would have acomforting effect to the people he addresses and possibly make the audience more sympathetic or supportive to the message Cameron is …show more content…
In the beginning of this speech, he addresses directly to the British people who face different issues. By using the rhetoric figure of anaphora, he has listed people needing different kinds of help. It’s sure that there are audience who share the same troubles as Cameron has listed. By addressing to these people, Cameron has successfully caught their attention and left these people eager for a solution. Then, Cameron offers them help. “We are there for you, offering security at every stage of your life. Yes the Conservative party – the real party of working people in our country today”. This promise made by Cameron addresses to the working people, the people listed above. By first stating the potential problems of the working people and given them an answer by promising them security, Cameron manages to hit the audience through pathos appeals. In paragraph 14, there’s another example of the use of pathos appeal. By saying “Not through tax rises on you and your family, but through sensible savings, reforming