Response and nonresponse errors are factors that shape surveys, and minimizing these errors is critical in the mixed communication strategy. A response error occurs when participants fail to answer questions correctly or selects the wrong answer (Cooper & Schindler, 2014, p. 222). To minimizing response errors, directions must be explicit. Likewise, ambiguous questions with a broad application may lead to response errors. Subsequently, simple, specific questions are easier to read, can ease ambiguity, and yield greater accuracy (Sudman, 1980, P. 241).
Nonresponse errors materialize when participants refuse to cooperate or when participants are difficult to reach (Porter, 2006, p. 5). In addition, participant attitudes and beliefs affect …show more content…
222). Two methods, advanced notification and incentives, are enablers to encourage involvement. One participation barrier is the lack of awareness of a survey (Webber, Lynch, & Oluku, 2013, p. 72). Accordingly, the corporation and researchers must strategically advertise the survey to generate interest and encourage participation. Likewise, informing potential participants with advanced letters, which announces the forthcoming survey and its importance, is a method to reduce unfamiliarity while increasing awareness (Groves, 2006, p. 665). Additionally, a second method uses incentives, such as vouchers or money, to encourage participation (Groves, 2006, p. 665; Webber, Lynch, & Oluku, 2013, p. 72). Appropriate in the sexual harassment survey, advanced letters and, perhaps, incentivize participation are two methods to increase awareness and encourage …show more content…
221). Moreover, the purpose statement must convey the research importance and the necessity for participant cooperation (Cooper & Schindler, 2014, p. 221).
Relevant in this instance, the mixed communication strategy purpose charged researchers to conduct the fact-finding mission that will gather facts to prove or disprove sexual harassment. What is more, the researchers will advertise the subject while gathering data, which is beneficial in increasing sexual harassment awareness within this corporation. Considering that sexual harassment is illegal, the research would also determine the depth of this issue. Once the research has concluded, the research report would give recommendations to combat sexual
Nonresponse errors materialize when participants refuse to cooperate or when participants are difficult to reach (Porter, 2006, p. 5). In addition, participant attitudes and beliefs affect …show more content…
222). Two methods, advanced notification and incentives, are enablers to encourage involvement. One participation barrier is the lack of awareness of a survey (Webber, Lynch, & Oluku, 2013, p. 72). Accordingly, the corporation and researchers must strategically advertise the survey to generate interest and encourage participation. Likewise, informing potential participants with advanced letters, which announces the forthcoming survey and its importance, is a method to reduce unfamiliarity while increasing awareness (Groves, 2006, p. 665). Additionally, a second method uses incentives, such as vouchers or money, to encourage participation (Groves, 2006, p. 665; Webber, Lynch, & Oluku, 2013, p. 72). Appropriate in the sexual harassment survey, advanced letters and, perhaps, incentivize participation are two methods to increase awareness and encourage …show more content…
221). Moreover, the purpose statement must convey the research importance and the necessity for participant cooperation (Cooper & Schindler, 2014, p. 221).
Relevant in this instance, the mixed communication strategy purpose charged researchers to conduct the fact-finding mission that will gather facts to prove or disprove sexual harassment. What is more, the researchers will advertise the subject while gathering data, which is beneficial in increasing sexual harassment awareness within this corporation. Considering that sexual harassment is illegal, the research would also determine the depth of this issue. Once the research has concluded, the research report would give recommendations to combat sexual