Pathos enhances his argument because it causes the audience to bring forth their emotions to choose their side. Robinson’s use of pathos is weaker because it causes the audience to believe that cults are dangerous. For example, Robinson proclaims, “The word ‘cult’, particularly as used by the media, carries a heavy emotional content. The term suggests that this is a group that you should detest, avoid, and fear” (Robinson 84). This proclamation causes the audience to think about the other side of the argument because he illustrates that the world “cult” has a negative denotation. Tom O’Connor says it best when he states, “When the cult has a doomsday orientation, it may be unclear whether they have more suicidal than homicidal tendencies, or vice versa. It may very well be when the group is at its most uncertain when they are most dangerous and destructive” (O’Connor 80). By mentioning suicide and homicide, the author exploits the emotions of the audience. If one appeals to the emotions of the audience it may cause a direct correlation to their decision making on the topic, swaying them to the authors desired
Pathos enhances his argument because it causes the audience to bring forth their emotions to choose their side. Robinson’s use of pathos is weaker because it causes the audience to believe that cults are dangerous. For example, Robinson proclaims, “The word ‘cult’, particularly as used by the media, carries a heavy emotional content. The term suggests that this is a group that you should detest, avoid, and fear” (Robinson 84). This proclamation causes the audience to think about the other side of the argument because he illustrates that the world “cult” has a negative denotation. Tom O’Connor says it best when he states, “When the cult has a doomsday orientation, it may be unclear whether they have more suicidal than homicidal tendencies, or vice versa. It may very well be when the group is at its most uncertain when they are most dangerous and destructive” (O’Connor 80). By mentioning suicide and homicide, the author exploits the emotions of the audience. If one appeals to the emotions of the audience it may cause a direct correlation to their decision making on the topic, swaying them to the authors desired