Bonilla-Silva Analysis

Bonilla-Silva describes color-blind racism, or new racism as “the language used by whites to defend the racial status quo,” (Bonilla-Silva, 2001, p. 114). He explains that color-blind racism serves to maintain the privileges afforded whites, and outlines four central pillars of color-blind racism, including 1) minimization of racism, 2) naturalization, 3) abstract liberalism, and 4) the biologization of culture. Bonilla-Silva contends that in contrast with the blatant racism seen in laws and policies such as Jim Crow, color-blind racism “tend[s] to be slippery, institutional, and apparently nonracial,” (Bonilla-Silva, 2001, p. 114). It involves far more subtle and insidious tactics, such as directing black tenets to predominantly black neighborhoods or using such things as sponsorship strategies to ensure that housing districts, universities, restaurants, and so forth, remain populated by whites. Color-blind racism facilitates the mindset that inequalities existing today are born of naturally occurring, and …show more content…
He who owns several companies which specialize in major remodeling projects for clients in Malibu, Newport Beach, and other affluent cities of Southern California. He was discussing the keys to his success and mentioned that he has gotten where he is today by working hard, producing top quality work, being honest in not overcharging his clients, and by (above all) proving himself trustworthy to his clientele. He stated that his clients trust him so completely that they will leave him their house keys, business building keys, etc., indefinitely. He stated that while other contractors, such as Mexicans, may come in with lower bids than he, ultimately, his clients only want to work with him and will place themselves on his one-year waiting list because they refuse to work with anyone