Text 2: Rita Hayworth, still image, from the film Gilda (1946)
A picture can tell a thousand words. The two given tests are photographs of two people from different positions: a prominent actress, Rita Hayworth, and a black man without any form of identification. While both texts purpose is to attract the attention of the masses, the manner in which the texts do so is greatly different. Whereas the Racism It Stops with Me poster creates an unnerving and compassionate sensation due to poster’s portrayal of a black man as he experiences racism, the still image of Rita Hayworth utilizes the physical attraction of Hayworth to lure the public eye. The image of Hayworth is in black and white, which provides …show more content…
Both texts are fixed in the rectangular, portrait frame, which leads to the viewer focusing on the center of the image and the plain backgrounds further influence the viewers focus of the image since it eliminates any distracting details. While the Racism It Stops With Me poster uses its bare background to draw your attention to the black man and the stereotypes that are often searched about black men, the still image’s black background draws the viewers’ attention primarily towards Rita since there are not any additional texts or images within the still image. Although the two figures within the texts differ in both race and gender, the fact that they are both sexualized seems to be contextually relevant as society has developed similar perceptions towards the sexualization of both black men and women in general. For many centuries, black men were viewed as hypersexual beings, more specifically during the eras of the slavery, which lead to black men being castrated, beaten, and faced with other forms of mistreatment simply under the possibility they may engage into any …show more content…
The first text, the Racism It Stops with Me poster, targets audiences of all groups no matter race, religion, or sex since racism is a global issue that impacts many on different scales, but this poster primarily focuses on the racism that black men face. Although the poster was most likely made by a company of a specific region, the poster can be targeted towards many regions due to racism being prevalent in many areas. The still image of Rita Hayworth, on the other hand, is attained from the mid-twentieth film Gilda, and could also be targeted towards a global audience. However, the still image of Hayworth would target its audience from the sexual and sensual sensation the text creates that has become accepted, while the poster will target its audience because of the international issue of the hyper-sexualization of black