Primary research entails collection of original data specifically for your own objectives. You would collect the data for your needs in research. The primary data is collected by you directly from the research. This data could be in the form of responses of people to questionnaires, interviews, surveys, and observations (OWL, 1995-2015). Furthermore, it is usually informed by secondary sources such as surveys by the government or other companies.
Disadvantages of using questionnaires:
• Like other evaluations, it is done usually after the event; therefore people tend to forget important issues.
• If the questionnaire is too long, people tend to answer carelessly.
Advantages of using questionnaires:
• A large amount of information can be collected …show more content…
Secondary data is data from available research or other studies done prior to the current research. This data usually comes from books, journals, research reports, statistical data, and similar resources. However, the secondary data might have been created for research on the same subject as that of the current research or some different subjects. Generally, the secondary data shows the analyzed information produced by earlier efforts, but also can include the primary data collected during the course of earlier research. Normally it is less expensive and less time consuming to collect secondary data. However, secondary data does not usually cover all the aspects of the subject and question under investigation. Therefore, the most useful research cannot be completed without collecting and analyzing of primary data.
Advantages of secondary research:
• Time and cost effective due to the data is freely available.
• Secondary data give an indicator about the primary research in which makes it easier to evaluate the cost and labor needed in a survey.
Disadvantages of secondary research:
• The information collected by the primary researcher could be biased and become …show more content…
With the constant growth and availability TOMS Shoes increases in the number of marketing intermediaries such as Neiman Marcus, Nordstrom, and Urban Outfitters. Purchases are also done online through sites such as, Karmaloop, Amazon, and Appos. This global network of intermediaries necessitated the construction of factories in China, Ethiopia and Argentina (Ahsmann, 2011). TOMS Shoes have remained competitive in the retail market since 2006 since it was established; they continue to outdo their competitors. TOMS Shoes have diversified their products including casuals, boots, lace-ups shoes and sandals for women, children and men. The prices range from $44 to $98. Their promotional efforts do lack due to not using traditional media or guerilla marketing other than TV commercials with AT&T (Ahsmann, 2011). However, they do use traditional ways to promote using discounts and coupons. The current target market consists of men and women across all ages. Most of the customers are teens that are fashion-oriented and adults that require a purposeful product. In the United States, TOMS Shoes mainly targets customers in the West-Coast. The market segmentation is benchmarked on single men and women, teenagers and college students that are price
Disadvantages of using questionnaires:
• Like other evaluations, it is done usually after the event; therefore people tend to forget important issues.
• If the questionnaire is too long, people tend to answer carelessly.
Advantages of using questionnaires:
• A large amount of information can be collected …show more content…
Secondary data is data from available research or other studies done prior to the current research. This data usually comes from books, journals, research reports, statistical data, and similar resources. However, the secondary data might have been created for research on the same subject as that of the current research or some different subjects. Generally, the secondary data shows the analyzed information produced by earlier efforts, but also can include the primary data collected during the course of earlier research. Normally it is less expensive and less time consuming to collect secondary data. However, secondary data does not usually cover all the aspects of the subject and question under investigation. Therefore, the most useful research cannot be completed without collecting and analyzing of primary data.
Advantages of secondary research:
• Time and cost effective due to the data is freely available.
• Secondary data give an indicator about the primary research in which makes it easier to evaluate the cost and labor needed in a survey.
Disadvantages of secondary research:
• The information collected by the primary researcher could be biased and become …show more content…
With the constant growth and availability TOMS Shoes increases in the number of marketing intermediaries such as Neiman Marcus, Nordstrom, and Urban Outfitters. Purchases are also done online through sites such as, Karmaloop, Amazon, and Appos. This global network of intermediaries necessitated the construction of factories in China, Ethiopia and Argentina (Ahsmann, 2011). TOMS Shoes have remained competitive in the retail market since 2006 since it was established; they continue to outdo their competitors. TOMS Shoes have diversified their products including casuals, boots, lace-ups shoes and sandals for women, children and men. The prices range from $44 to $98. Their promotional efforts do lack due to not using traditional media or guerilla marketing other than TV commercials with AT&T (Ahsmann, 2011). However, they do use traditional ways to promote using discounts and coupons. The current target market consists of men and women across all ages. Most of the customers are teens that are fashion-oriented and adults that require a purposeful product. In the United States, TOMS Shoes mainly targets customers in the West-Coast. The market segmentation is benchmarked on single men and women, teenagers and college students that are price