Brand Consumerism

Improved Essays
“An education isn 't how much you have committed to memory, or even how much you know. It 's being able to differentiate between what you know and what you don 't.” – Anatole France

Low-income students typically graduate four grade levels behind their higher-income counterparts (Palardy). Why is this? Is education in under-developed areas suffering because students lack the motivation to achieve excellence? Or are there social factors affecting students’ lives that are incapable of being overcome? Corporations subsidize poor school districts when they cannot support themselves. This leads to students being educated in brand consumerism not high-level literacy. Under-privileged students are also not trained in the art of critical thinking.
…show more content…
Selling out public education to be branded and packaged by corporations stifles students’ potential to achieve excellence. Basic economics asserts that nothing is truly free; someone must account for the cost of every item. Is education really any different? Channel One, a program that supplies schools with educational technology, is not supplied to provide an education; it is supplied to connect brands with customers. For every twelve minutes of educational programming students watch, they are exposed to three minutes of commercials. Benjamin Barber asserts in The Educated Student, that the primary rule of branding is to hook young people. When someone affiliates with a brand at a young age, he or she will be a permanent consumer of the brand (Barber, 418). Students cannot be educated for the purpose of turning a profit, or expanding a customer base, and be expected to mature into confident leaders of society. In Literacy and the Political Education, C.H. Knoblauch argues that everyone pushes education for personal goals; clerks during the middle ages were educated for the purpose of keeping records for businesses (Knoblauch, 453). Commercialization is not tied completely to the lower classes, however upper-class students possess the advantages of power and money. Because of their connections and social standing, these students appreciate the privilege of deliverance …show more content…
In a world of television, Internet, and video games students constantly absorb ideas many of which are imaginary and must be recognized as such. If they lack critical thinking students have no way to process the information continuously influencing them. The curriculum taught in many lower-income schools inhibits any kind of cognitive growth in students. In her analysis, Social Class and the Hidden Curriculum of Work, Jean Anyon observed that “working-class schools” taught children a process, not to think for themselves (Anyon, 401). In a society where making decisions for oneself relies upon the ability to consider issues and choose the best option, critical thinking is imperative. So many under-privileged children dream of leaving the projects, but without an education equal to that of their peers how can they realize this dream? Children in middle-class and affluent schools are trained heavily in the art of critical thinking. If critical thinking appeared to be an unnecessary skill, it would not be instilled in any students. But common sense declares the importance of critical thinking. It is necessary for voting, jobs, management of funds, and so many other life skills. Every argument for education possesses an antithesis. Knoblauch contends that the functionalist argument is successful because it protects the status quo of power (Knoblauch, 453). But this educational platform extends

Related Documents

  • Improved Essays

    Today, however, the No Child Left Behind law and the Race to the Top program have undermined this ideal curriculum and restricted it to only the most affluent communities (107).” This block of text gets the audience to think of how unfair…

    • 1041 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    By failing to recognize that a well-developed educational system promotes success, education systems brink of collapse. Inert Americans stand by and observe as the educational crisis continues to expand. In reality, “the reason for the country’s inaction is that Americans do not really care about education-the country has grown comfortable with the game of ‘let’s pretend we care.’” (Barber, 2014, P. 210) Their unmotivated attitude results from laziness and disregard for the educational system.…

    • 642 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    In today’s society, the American education system is not at its peak; it’s corrupt and polluted with twisted appeals towards money and business. This makes a real education hard to earn, but easy to be handed over via a sheet of paper. Unfortunately, there’s not much individuals can do except raise awareness and hope for a fix. One individual, Mark Edmundson, a professor at the University of Virginia, discusses these ideas in a book titled Why Teach?…

    • 1901 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Consumerism In Society

    • 1025 Words
    • 4 Pages

    Today, when we open our mailbox the first thing that comes to our view is 50% off in some store or next visa or “0% APR till end of 2018” and many Americans consider these ideas, because the second refinanced mortgage payment is due soon. The total amount Americans spend each year amounts to nearly two-thirds of the nation’s $14 trillion gross domestic product (“Consumerism”). Today’s people are swiping away their values and culture all in the pursuit of what American history found upon: consumerism. Society puts pressure on us to keep up with the latest trends in the market; having the biggest car, buying the next mansion in town, and having babies.…

    • 1025 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Australian Curriculum

    • 1186 Words
    • 5 Pages

    Including critical thinking as one of the seven general capabilities, the Australian Curriculum explicitly demands students to develop inquiry skills (Australian Curriculum, Assessment and Report Authority [ACARA], n.d.a). In Humanities and Social Sciences (HASS), students are required to learn and apply the concepts through inquiry-based learning, such that they will be able to solve problems in a logical way (ACARA, n.d.c, p.3). This short essay discusses the concept and some theoretical justifications of critical inquiry, and evaluate its usefulness in high schools in Australia. The nature of critical inquiry can be seen as the students’ active participation in an investigation process and reaching a conclusion by analysing and evaluating…

    • 1186 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The reality is that most schools fail because poverty often overwhelms even the best efforts. Schools alone, according to Ravitch, are not the cause. Schools fail because they lack the necessary resources to provide students with a system of equal educational opportunities. They cannot undo what society has done; neglect its root causes. Ravitch provides a series of ideas on how to elevate the quality of education.…

    • 1212 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Jonathan Kozol’s “Preparing Minds for Markets” offers an insight into the modern public education system and the curriculums provided by inner city schools today. The author wants to point out the flaws in the education system and expose the corporate corruption that has occurred in government funded schools. While many students in these lower income neighborhoods would benefit from some of these changes to the statutory educational agenda, forcing job training and career decisions onto elementary students is a grave injustice. “Preparing Minds for Markets” was an extremely interesting expose about how corporate America has taken over the public education system. According to this piece, corporations are influencing legislation that corrupts…

    • 785 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    The myth busting, “Rereading America: Cultural Contexts for Critical Thinking and Writing,” covers many topics of which refer to the explanations of education processes used within schools and the division and separation of social-economic classes. The problematic public school system is a result of the curriculums being based on the career of the child’s parents. This decreases opportunity for the child to become greater or wealthier than the parent resulting in an economic cycle to begin. This economic cycle causes individuals in lower social-economic classes to be subject to an invaluable, worthless education resulting in minimal opportunities within the career force and life.…

    • 1273 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    “Education is the most powerful weapon which you can use to change the world” (Nelson Mandela). A proper education is a major stepping stone in achieving the skills needed to become successful. Unfortunately, millions of teenagers across the nation are unable to attend college because they come from low-income households. Their parents are financially incapable of paying for their kids' costly education. These impoverished students should not be hindered by this disadvantage and deserve a quality education sponsored by the government.…

    • 919 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The possibility of large companies having an undue influence on our children’s education is very real in a charter school environment. Vouchers also face the issue of legality because private schools are allowed to deny students if they choose, as well as so many being based in religion. These school choice programs are not the solution to the issues facing America’s public education. Many people wish to blame funding for the problems facing our schools. But take into account that many of the highest funded schools are the poorest performing.…

    • 984 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Poverty In America

    • 1432 Words
    • 6 Pages

    Among that group – less than 50% graduate” ("11 Facts About Education and Poverty in America"). This statistic shows that when students come from a low income home they are less likely to pursue a higher education. Sadly, for the most part, the only way to get out of poverty is to get further education and make more…

    • 1432 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    As I can see the paper “Social Class and the Hidden Curriculum of Work” by Jean Anyon were written twenty years ago and schools still having the same problems now in days. Jean Anyon says beginning the paragraph that “It’s not a surprise that schools in wealthy communities…

    • 1403 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The documentary movie clip, Children in America’s Schools, America’s schools suffer poor maintenance and not poor funding. An influence the documentary uses is Jonathon Kozol, educator, activist, and writer of Savage Inequalities and Shame of the Notion, writes about how the America’s school systems are not performing at their best, due to the lack of money. Unfortunately, America’s schools are not equal when it comes to modern technology, highly educated teachers, and well-maintained school. While I watched the clip, it got me thinking of the terrible conditions, how the students’ schedule are set up, and how money can make or break a school’s success.…

    • 943 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Lack of education is one of the predominant issues that contribute to poverty in the United States. Without high-quality education, individuals are not qualified for most jobs. Some children have access to better education and resources that put them at an advantage. For example, a child that goes to a first-class private school and has an after school tutor is going to be more educated than another child who goes to an underfunded inner-city school that does not have enough books or school supplies. The first child is given the tools to have success in life while the second child in left behind.…

    • 1463 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Critical thinking is not only a process, but a skill that develops over the course of a person’s life. Dr. Linda Elder, the Assistant Director of the Center for Critical Thinking, created a stage theory of critical thinking development that defines critical thinking into six stages. In reference to the article by Linda Elder and Richard Paul “Critical Thinking Development: A Stage Theory,” I believe that stage four, the practicing thinker, best represents my development as a thinker. As previously mentioned, Dr. Linda Elder’s stage theory of critical thinking development consists of six stages. In stage one, Linda Elder argues that a majority of people begin heavily embedded in this stage of the “unreflective thinker.”…

    • 1046 Words
    • 5 Pages
    Improved Essays