Public Relations of Starbucks Essay

2576 Words Feb 14th, 2014 11 Pages
Public Relations of Starbucks name CGD318: Public Relations Practices & Promotional Writing (BCJ1402A)
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Public Relations of Starbucks
Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals have to deal precisely with this aspect of every business. These professionals work hard at developing a good, positive relationship between a firm and the public it serves. Investing in good public relations for your business will help achieve its
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This choice has been effective for Starbucks by separating itself from the mass commercials thrown at the public, but the technique itself lends Starbucks an air of sophistication. By not falling into the hype of commercials in its marketing, Starbucks established what it values most- people rather than profit. Starbucks technique of brand marketing has given other Public Relations professionals a creative method to follow when creating campaigns for their clients. It’s not always effective to do what everyone else is doing. Sometimes it’s not about keeping up with trends.
In order to keep a positive image in the public’s eye it is crucial for any business to run a public relations campaign, however, the traditional modes of running such a campaign are slowly becoming obsolete. It is more necessary now than ever for businesses to update their public relations campaign for the 21st century, and tackle the new methodologies and tools, which include blogging and social media sites. The Internet allows companies to take on a new benefit that they would not be able to use in the real world. Having the availability to create services online will ensure your brand is stronger than the rest and the web is just to place to do it. Unlike

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