Product Life Cycle Essay

1587 Words Mar 28th, 2012 7 Pages
Product Life Cycle
Name
GBM/381
December 5, 2011
Rolando Sanchez

Product Life Cycle
“The international product life cycle (PLC) theory of trade states that the location of

production of certain kinds of products shifts as they go through their life cycles, which consist

of four stages—introduction, growth, maturity, and decline.” There are many ins and outs when a

company is putting a product into production and distribution. You must be able to assess the

the impact that it is going to gain for your company, for instance when Blackberry makes new

phones they have to decide what is going to be a draw for consumers from the operating system,

the abilities that come with the phone from wifi connectivity,
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"In China, mobility is

happening top-down. That society's elite has long been driving full-size cars; the new, affluent

middle class is now discovering smaller premium vehicles. In India, mobility is taking shape in

the lower segments; the premium markets for larger vehicles is now growing continuously.”

With the multilateral movement as well the company is growing in many foreign markets with

and aiding the backing of the Audi brand, that has shown great impact financially for the

company and benefits in operating in these markets, reflect the %24 growth. “European companies taking advantage of free trade in the Caribbean Single Market

Economy (CSME) by establishing trade offices in Jamaica or distribution agreements with

Jamaican companies with a view to providing your goods or services to the Caribbean

Single Market Economy.” The free trade agreement offers the company to enter the Jamaican

market and gain financial traction from the public, buying their cars at a affordable price, the

bilateral agreement helps in terms of sales and distribution in allowing the flexibility, opportunity

and growth needed for the company and as well as stimulating the Jamaican market. “"Many

more people in Jamaica are buying Audi motor vehicles because the brand is cool and its drivers

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