Procter & Gamble Case Analysis
Procter & Gamble creates a collaborative community
Teamcenter lifecycle collaboration technology offers a quick, cost-effective way to extend the reach of product knowledge to the consumer product giant’s entire enterprise and huge supplier base
Siemens PLM Software www.siemens.com/plm Issues:
Support innovation among geographically dispersed development teams Speed time-to-market and reduce costs Provide virtual 3D design reviews
P RO C T E R & G A M B L E
To optimize the effectiveness of distributed product development teams, Procter & Gamble needed a collaborative strategy that included everyone.
A geographically dispersed giant …show more content…
The company markets nearly 300 brands to approximately five billion consumers in more than 160 countries. To address the needs of its worldwide customer base, P&G employs a widely distributed product development strategy. P&G employees at the Cincinnati headquarters collaborate with other P&G personnel and suppliers located all over the world. Their goal: cost effectively create innovative products to improve the lives of consumers globally and introduce them to the market ahead of the competition. Key to making a distributed development strategy successful is a collaboration environment that includes all players. This was difficult to achieve in the past. Although the standard corporate desktop environment included some collaborative tools, it did not support easy sharing of 3D visual product data. Yet this type of data – product and package models, label artwork, equipment, analysis and layout diagrams, process schematics and so on – are vital elements of P&G’s design process. Although P&G had implemented ways to facilitate the sharing of this information among those who created it, the company also needed a broader solution, one that would bring visual product data to every …show more content…
No other collaboration tools have successfully provided this capability.” Brad Whitmore Baby Care Computer Aided Engineering Procter & Gamble
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