Purpose
The purpose of getting client feedback was to determine the specific features of each mockup most preferred by the client, Ally Financial. Three Ally Financial representatives were present, and we asked each to rank the mockups in turn, based on four different criteria. The criteria were: (1) visibility of cars while the device is deployed and not deployed, (2) the aesthetic appeal of the device, (3) feasibility of deployment, and (4) willingness of dealerships to install or use the device.We also asked the clients for their overall impression of each mockup.
Test methodology
Three team members conducted one client feedback session with each of the mockups during the week of May 9 at the Ford Motor Company Design Center on the Northwestern University Campus which …show more content…
on the following page).
FIgure ?: The Portable Tarp Tent mockup deployed over two scaled ‘cars’
The three clients present at the meeting reviewed each mockup in turn, and as one mockup was being presented, the next was being prepped for review so as to help facilitate the feedback process. Presentation of mockups consisted of the process of installation and deployment being explained, and six questions asked, where answers scaled from 1 to 5 with 1 being poor and 5 being exceptional.
Results
Throughout the meeting, there was no noticeable change from the methodology; the stages of the meeting were conducted smoothly and without any surprises.
Each client was asked to rank the following questions for each mockup on a scale from 1-5 for all questions (1 being ‘poor’ and 5 being ‘exceptional’ ).
How visible do you believe the car would be while this device is deployed?
How visible do you believe the car would be while the device is not
The purpose of getting client feedback was to determine the specific features of each mockup most preferred by the client, Ally Financial. Three Ally Financial representatives were present, and we asked each to rank the mockups in turn, based on four different criteria. The criteria were: (1) visibility of cars while the device is deployed and not deployed, (2) the aesthetic appeal of the device, (3) feasibility of deployment, and (4) willingness of dealerships to install or use the device.We also asked the clients for their overall impression of each mockup.
Test methodology
Three team members conducted one client feedback session with each of the mockups during the week of May 9 at the Ford Motor Company Design Center on the Northwestern University Campus which …show more content…
on the following page).
FIgure ?: The Portable Tarp Tent mockup deployed over two scaled ‘cars’
The three clients present at the meeting reviewed each mockup in turn, and as one mockup was being presented, the next was being prepped for review so as to help facilitate the feedback process. Presentation of mockups consisted of the process of installation and deployment being explained, and six questions asked, where answers scaled from 1 to 5 with 1 being poor and 5 being exceptional.
Results
Throughout the meeting, there was no noticeable change from the methodology; the stages of the meeting were conducted smoothly and without any surprises.
Each client was asked to rank the following questions for each mockup on a scale from 1-5 for all questions (1 being ‘poor’ and 5 being ‘exceptional’ ).
How visible do you believe the car would be while this device is deployed?
How visible do you believe the car would be while the device is not